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  • 'Five o'clock tea-drinking' with Ahmad Tea in London

    'Five o'clock tea-drinking' with Ahmad Tea in London

    The English manufacturer of high quality teas Ahmad Tea Ltd. gives the Russian consumers an opportunity to win a trip to London and visit the classic English tea-drinking ceremony at '5 o'clock'.The guests will be welcomed in the most fashionable hotel...

    26 October 2009

  • Ahmad Tea Ltd. uses hot fill PET bottles

    Ahmad Tea Ltd. uses hot fill PET bottles

    This August Ahmad Tea Ltd. introduced on the Russian market the new package design for its Ahmad Ice Tea in 500 ml hot fill PET bottles.Hot fill bottling technology means that all ingredients are 100% natural, that's why Ahmad Ice Tea preserves...

    25 September 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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