The Virgin Group, which has expanded its business to a range of fields including air flights, vacations, gaming and space to name a few, is now stepping into the cosmetics world. The company in collaboration with bareMinerals has launched a new lipsgloss, Upper Class Red, which is the first-ever cosmetics item produced by the airline—the new product will be available both to the crew (it will become part of the Virgin Atlantic cabin crew uniform) and passengers either for pre-order on board Virgin Atlantic flights through the brand’s in-flight shopping guide, Retail Therapy, or in select Virgin Atlantic Clubhouse spas for as much as £15. The product, which is now being promoted Virgin Atlantic hostess Vanessa White in ads, will also arrive in bareMinerals stockists later this year.