The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
When people stop by to get a closer look at the lonely bottle, the red star on the cap lights up and the cap itself begins rotating.
The group of creatives on the projects consists of the teams from The Brand Union, No Picnic industrial design agency, as well as independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
The glass is designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.