Starting October, Miller Lite will be revamping all packaging formats from multipacks to aluminum pints, as well as changing communication strategy with the focus on the brand's heritage, low-calorie content and true American spirit.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.
The green dark glass cocoon construction is designed to keep the bottle of champaign inside, preparing its for the next stage of transformation.
Each selected pilot project will get a budget of £62,000 as well as support and guidance from startup communities Founders Forum in London and Kite in San Francisco during the first year.
The site hosts 30 stories told by proprietors, bouncers, barflys and patrons and gathered from around the U.S.
Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help it implement the idea.
Bacardi is capturing its unique 150-year history with a graphic novel that illustrates “The Spirit of Bacardi.
Heineken is launching the Star Cabs effort as part of its ongoing Open Your City campaign in London.