The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
The campaign by Wieden + Kennedy encompasses a series of TV and web commercials featuring Neil Patrick Harris, who seeks and finds clever and humorous ways to enjoy the taste of Heineken Light even on TV.
Heineken is rolling out a new geo-centric digital effort, Where Is Next, that comes as part of the “Cities of the World” campaign, started in mid-May.
Campari is presenting its latest edition of its calendar series, designed to celebrate some rituals or phenomenon.
Heineken is unveiling a new limited edition beer can that reacts to the low temperatures.
SKYY Vodka is rolling out a new marketing campaign, West of Expected, that rethinks and upgrades the perfect.
Veuve Clicquot and 5.5 design studio have collaborated for a series of accessories that are inspired by the brand’s life philosophy and visual tradition.
Miller Lite is highlighting its role as a potential inspirational trigger of your coming to this world.