Known for the world’s best malt whisky and beautiful nature, the Scottish Speyside is a home to around 50 distilleries, either independent or owned by global companies. The Bacardi group, the biggest industry player in the region, has created an innovative local partnership to make the area even greener and cleaner, while whisky production more sustainable.

Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, by Jameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson that delves into the brand’s Irish roots and flavours, and is designed to give influential bartenders and drink enthusiasts new ways to enjoy and experience the iconic whiskey brand.

When marketers’ imagination is vivid, budgets are solid and passion for discovery is strong, content marketing pieces may turn out extraordinary, which is the case with the latest project by Pernod Ricard-owned whiskey brand Ballantine’s. No cliche’d images of successful guys in suits with pricey watches, no dancing-all-night glamourous ladies and other triviality associated with ‘elite alcohol’—the brand’s team has gone far beyond that with their communication platform “Stay True.”

Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed by San Francisco-based artist Gilbert Baker in 1977 and reflects the brand’s long-standing commitment to support human rights, equality and artistic expression.