Craft beer versus mass production, innovative kits and mixers, new flavoures and textures, variety of packaging, detectors of satefy— and more.
Benjamin Von Wong collaborated with the brand for a new, stunningly beautiful “Underwater River” project.
Absolut Vodka is reviving its famous 'Colours' limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne.
The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
When people stop by to get a closer look at the lonely bottle, the red star on the cap lights up and the cap itself begins rotating.
The group of creatives on the projects consists of the teams from The Brand Union, No Picnic industrial design agency, as well as independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.