Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
The glass is designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
Starting October, Miller Lite will be revamping all packaging formats from multipacks to aluminum pints, as well as changing communication strategy with the focus on the brand's heritage, low-calorie content and true American spirit.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.
The green dark glass cocoon construction is designed to keep the bottle of champaign inside, preparing its for the next stage of transformation.
Each selected pilot project will get a budget of £62,000 as well as support and guidance from startup communities Founders Forum in London and Kite in San Francisco during the first year.