The activity was launched ahead of Easter Sunday to promote the relatively new Baileys product, Baileys Chocolat Luxe, launched in the autumn of 2013.
Brand design and innovation company Seymourpowell has unveiled results of its recent collaboration with the Carlsberg Group to create a bottle and brand identity for the global launch of Seth & Riley’s Garage Hard Lemon Drink.
Campari is continuing its art narration through on-bottle canvases with the latest installment of the Art Labels series.
Japanese beer brand Kirin is promoting a new range of salty soda drinks, “Salt and Fruit,” with an awesome effort that features a miniature kitchen.
Heineken is supporting Reporters Without Borders with a initiative by W+K Amsterdam that unites a pool of recognized artists, athletes and entertainers from all across the globe.
The experiment masterminded by Wieden + Kennedy NY was held on March 11 at one-night only production at The McKittrick Hotel in NYC.
The brand says the launch of the countertop draft system across the USA will help the brand “elevate the home-bar experience around the globe.”
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends.