







As we wrote ealier, the most prestigious whisky brand Chivas Regal in collaboration with the famous New-York architect Evan Douglis launched a limited edition of Chivas Regal 12 Year Old ....
28 November 2008

One of the rarest and most expensive tequilas reasonably available on the market, this is Cuervo’s top of the line. It is produced once a year, each with a unique wooden box to contain it, blended from old tequilas that have been in oak for an average of three years and, in some...
28 November 2008
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

