
Argentinean design agency Pierini Partners, headed by renowned designer Adrian Pierini, has collaborated with Anheuser-Busch InBev to design packaging for a new non-alcoholic range of the famous Belgian beer brand Hoegaarden....
22 December 2011

Veuve Clicquot officially launched its multimedia, crowd-sourced platform, 'Wish You Were Here', the new platform is part of the luxury...
22 December 2011

ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered...
20 December 2011

To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and...
14 December 2011

Christmas season is the time when most people not only exchange gifts and send greetings, but also drink and say cheers. For some of us...
13 December 2011

Bombay Sapphire and Russell & Danny Simmons’ Rush Philanthropic Arts Foundation have announced winners of the Bombay Sapphire Artisan Series.
12 December 2011

On the heels of the announcement of Facebook and HEINEKEN’s tie up, the flagship beer of the company revealed two festive...
12 December 2011

Heineken and Facebook have partnered to work on digital campaigns for Heineken’s brands around the world.
8 December 2011

As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for...
8 December 2011

The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite...
6 December 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

