
On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici,...
16 April 2012

The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles,...
12 April 2012

Grey Goose has launched its first new flavor in five years entitled Grey Goose Cherry Noir. The new vodka features rare black cherries handpicked in French Basque Country added to improve the taste of the premium-class product.
12 April 2012

Since the world premiere in 2008, Somersby has become increasingly popular among young urban adults all over Europe. The brand quickly found its niche as a casual drink with a refreshing taste.
11 April 2012

Wren & Rowe, international London-based brand consultants, have redesigned the Arsenalnoye Traditional beer brand for the Russian brewing company Baltika which takes 39.7% of the market, and is part of the Carlsberg Group....
11 April 2012

Heineken yesterday, on April 3, launched a new open innovation platform at www.ideasbrewery.com...
5 April 2012

ABSOLUT Vodka has teamed up with Swedish House Mafia to release the first music track inspired by an ABSOLUT cocktail. Entitled ‘Greyhound’ the track is accompanied by a music video and a digital remix application providing the “multi-sensory cocktail...
5 April 2012

London-based Bulletproof has transformed identity and created a new packaging range design for the Mexican lager brand Indio, owned by Cuauhtémoc Moctezuma, part of the Heineken Company. The agency was appointed for the...
4 April 2012

Hennessy has launched a campaign revolving around wild rabbit—no, not as Easter mascot, but as a symbol of motivation which drives us to uncovering new treasures and reaching new heights. For the hilarious,...
4 April 2012

Heineken USA celebrates the launch of the 2012 UEFA Champions League final rounds with new web-browsing tools and experiences for soccer fans. Being the official sponsor of the UEFA Champions League, Heineken has rolled out the ‘Keep it Legendary’ initiative to provide...
4 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

