Apple, Samsung and Microsoft have got one more serious player on the highly competitive U.S. market of smartphones—Amazon. The first online retailer’s phone called Fire “puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features,” as Jeff Bezos, company’s CEO says.

Fortune has unveiled its annual ranking of the 50 world’s most admired companies. Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks. This year’s ranking is dominated by U.S. companies, which take up most of the places—only eight are occupied by the businesses from outside the USA.