The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft's campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.
The news was confirmed by Lee Young Hee, executive vice president of Samsung’s mobile business, in a yesterday's interview to Bloomberg.
Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks.
Rolex and Apple are the top consumer and business brands, respectively, this year's Superbrands UK research finds. The Swiss luxury timepieces maker leads the UK chart for the second straight year in the Consumer category, while the U.S. based Apple gets on the top of the business list, pushing the last year’s leader Rolls-Royce to the 16th position.
The company’s shares have been reported by Bloomberg to slump 17 percent this year, and its market capitalization is now estimated $413 billion.
Buzz Marketing Group's research proves that Apple might be losing the younger, so-called millennial audience.
Apple's iTunes sees a major revamp since 2010 — the whole-new 11 version featuring new look.
On October 23 Apple presented a series of new products among which are: iPad mini, 13-inch MacBook with retina display and an updated iMac featuring a new design and faster performance.