The list is dominated by the technology companies (15), while FMCG and automotive combined have just 13 positions.
Yes, the Apple Watch is inevitably challenging the way we use technology, but I just can’t swallow that as challenger behavior at a brand level.
And they are: Apple, Lego and Twitter respectively.
Since the big reveal of the Apple Watch last month, there has been some speculation on why the long-anticipated product ditched Apple's famous 'i' prefix. We were expecting the ‘iWatch,’ but what we got was the Apple Watch—or rather, the Apple logo, followed simply by the word ‘Watch’.
Yesterday, at a long-awaited press event at Cupertino, Apple unveiled three new products, two iPhones of the sixth edition and a smart Watch, as well as a revolutionary service of mobile payments Apple Pay.
The new smartphone will feature an in-built NFC (Near-Field Communication) chip along with a fingerprint recognition system that will allow to make payments with just one touch of finger.
Apple is continuing its video series “You’re More Powerful Than You Think” with a new spot that illustrates how iOS apps help various professionals do their job better.
Apple has released a new spot that revolves around parenting love and illustrates how the device can be used in connecting with kids and getting engaged into their development.