POPSOP Collections: Local package design. Part 1 - Argentina.
On September 4-5, the capital of Argentina, Buenos Aires, welcomed more than 800 delegates of the Sustainable brands BA conference, held in the country for the first time. The event was organised by URBAN Communication.
The advert promotes the light and positive ethos of the new drink with a story of a small family that grows bigger as children come.
Although the new light-brown drink features a mixture of both sugar and its stevia-based substitute, it has almost twice fewer calories than a regular Coke—108 per 600 ml bottle.
To further capitalize on its success in Latin America, the world's largest brewer AB InBev has launched a new Stella Artois Noir in a segment of black premium beers in Argentina.
A long-standing client of the Argentinian design agency Pierini Partners, Unilever, teamed up with them again in 2011 to create a 'masculine' packaging for a new Rexona (Sure) range of antiperspirants -- Rexona Men 48H.
McCann Buenos Aires has created the campaign 'Jugátela' (Play the Game) with the spots 'Fiesta' and 'Bici' along with graphics and street advertising to communicate the launch of its new product: Bubbaloo Cupido, the Bubbaloo brand of Kraft Foods.
Kraft Latin America has launched the Fly Garage in Buenos Aires neighborhood Palermo Soho, a project that brings together Kraft marketers and collaborative agencies to focus on a single brand.