pi Creates a Family Feel to Arla’s Milk and Cream Range
Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.
10 January 2012
pi Creates a New Lifestyle Proposition for Arla Cultura
Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth. Historically,...
16 December 2011
Dragon Rouge Has Branded the First Indian Dairy Range in the UK
Arla Foods has announced the launch of its new Indian dairy range, which will give Indian consumers the chance to buy authentic fresh Indian dairy produce in mainstream supermarkets, and will be available from the end of August. Savera—meaning ‘new dawn’ or...
26 August 2011
Starbucks Coffee and Arla Foods Introduce Starbucks Discoveries
Starbucks Coffee and Arla Foods announced the launch of Starbucks Discoveries® chilled coffees and Starbucks Doubleshot® Espresso & Milk drink across the U.K. The two new ready-to-drink coffee beverages will hit the shelves in April...
9 April 2010
Starbucks Enters The Ready-To-Drink Coffee Category in Europe with Arla Foods
Starbucks announced that it will enter the ready-to-drink coffee category in Europe, an approximately US$550 million market. It has signed an agreement with Arla Foods for the manufacture, distribution and marketing of Starbucks-branded premium RTD coffee...
22 January 2010
Arla Foods plans pan-European campaign
Scandinavian dairy producer Arla Foods has planned a multi-million pound pan-European campaign to support a range under the Arla name. The company appointed for this purpose London-based agency Abbott Mead Vickers BBDO (AMV), which won the final pitch...
15 July 2009
Arla's smoothies by Happy design
Here is the bottle of a blended fruity yoghurt drink from Swedish Arla Foods, designed by Happy design agency. This one was designed before Arla had changes its visual and corporate identity, so the packaging contains an old...
14 May 2009
Arla Foods postpones revamp for Cravendale and Anchor in UK
Arla Foods has postponed the launch of new-look packaging for its Cravendale and Anchor brands, which would have seen the Arla brand name taking centre stage. The milk brand leader had unveiled new packaging in March at IFE; the international food and...
29 April 2009
Global brands support WWF's Earth Hour
A lot of global companies this year as a part of Sustainabily Awareness announced their support for WWF's Earth Hour. The Coca-Cola company is one of them. Coca-Cola Great Britain will support the event, which takes place from 8.30 - 9.30pm...
19 March 2009
Arla looks to acquire FrieslandCampina unit
Arla Foods amba and Royal FrieslandCampina N.V. have reached agreement in principle about the sale and purchase of all the shares in Friesland Foods Fresh Nijkerk by Arla...
12 March 2009
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