Starbucks Enters The Ready-To-Drink Coffee Category in Europe with Arla Foods
Starbucks announced that it will enter the ready-to-drink coffee category in Europe, an approximately US$550 million market. It has signed an agreement with Arla Foods for the manufacture, distribution and marketing of Starbucks-branded premium RTD coffee...
22 January 2010
Arla Foods plans pan-European campaign
Scandinavian dairy producer Arla Foods has planned a multi-million pound pan-European campaign to support a range under the Arla name. The company appointed for this purpose London-based agency Abbott Mead Vickers BBDO (AMV), which won the final pitch...
15 July 2009
Arla's smoothies by Happy design
Here is the bottle of a blended fruity yoghurt drink from Swedish Arla Foods, designed by Happy design agency. This one was designed before Arla had changes its visual and corporate identity, so the packaging contains an old...
14 May 2009
Arla Foods postpones revamp for Cravendale and Anchor in UK
Arla Foods has postponed the launch of new-look packaging for its Cravendale and Anchor brands, which would have seen the Arla brand name taking centre stage. The milk brand leader had unveiled new packaging in March at IFE; the international food and...
29 April 2009
Global brands support WWF's Earth Hour
A lot of global companies this year as a part of Sustainabily Awareness announced their support for WWF's Earth Hour. The Coca-Cola company is one of them. Coca-Cola Great Britain will support the event, which takes place from 8.30 - 9.30pm...
19 March 2009
Arla looks to acquire FrieslandCampina unit
Arla Foods amba and Royal FrieslandCampina N.V. have reached agreement in principle about the sale and purchase of all the shares in Friesland Foods Fresh Nijkerk by Arla...
12 March 2009
Arla Foods changes the visual identity
Arla Foods continues implementing the new strategy ‘Closer to Nature’ as the company commits to becoming the world’s most natural dairy manufacturer. No other dairy company has taken this bold, ambitious step which demonstrates Arla Foods’...
16 January 2009
Arla extends Lactofree range
Arla Foods has extended its Lactofree dairy range in the UK. The flavoured yoghurts are available in raspberry, strawberry and a natural variety, and have been developed for consumers that are lactose intolerant, the company said yesterday (27 November). Louise Barton, brand manager...
28 November 2008
Arla Foods got Kelda rebranded
The Danish-Swedish company Arla Foods, the largest producer of dairy products in Scandinavia, this year rebranded its Swedish range of ingredients Kelda. Now the award-winning soups, sauces, cream and sauces for pasta come in the new larger tetra-packs with bright graphics and...
2 September 2008
