LAUNCH, adds Nordic-based members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, forming LAUNCH Nordic.
Arla, a dairy brand that promotes the power of Natural Goodness, is launching a new international film competition on the Mofilm platform.
Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.
Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth.
Arla Foods has announced the launch of its new Indian dairy range, which will give Indian consumers the chance to buy authentic fresh Indian dairy produce in mainstream supermarkets, and will be available from the end of August.
Starbucks Coffee and Arla Foods announced the launch of Starbucks Discoveries® chilled coffees and Starbucks Doubleshot® Espresso & Milk drink across the U.K. The two new ready-to-drink coffee beverages will hit the shelves in April across retail outlets and in every Starbucks coffeehouse throughout the U.K. from May.
Starbucks announced that it will enter the ready-to-drink coffee category in Europe, an approximately US$550 million market. It has signed an agreement with Arla Foods for the manufacture, distribution and marketing of Starbucks-branded premium RTD coffee beverages in Europe. This new relationship complements Starbucks coffee expertise and experience in the ready-to-drink coffee category.