
To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo.
18 May 2012

The illy sustainArt Award, of illycaffè, has come to Brazil. As proof of the importance of the Brazilian market for the company, the name of the country will be a part of the award title. The Brazilian version will be held during the eighth edition of SP Arte—which takes...
26 April 2012

From 25 April to 26 August 2012, the BMW Museum in association with Galerie Häusler Contemporary is presenting around ten illuminated artworks by internationally renowned light artist Keith Sonnier. The US American draws on the aesthetics of advertising by taking...
25 April 2012

While the Stella Artois lager brand is celebrating cinema spirit with its promotional initiatives ahead of the Cannes Film Festival, Grolsch has stepped into the art-house filmmaking world with
23 April 2012

Oakley, one of the leading global sports brands, launched its BEYOND REASON campaign on April 17 with a star-studded experience in New York City. The evening’s event at the Oakley SoHo store featured 2008 Olympic gold medalist decathlete Bryan Clay and prominent artist...
23 April 2012

To mark the Salone del Mobile 2012, MINI has unveiled the installation Colour One for MINI by famous Dutch design duo Scholten & Baijings. The conceptual installation explores the design of a MINI One to the smallest details in order to view the automotive design from a new...
18 April 2012

Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after
17 April 2012

Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous...
16 April 2012
The Oettinger Davidoff Group, headquartered in Basel, Switzerland, is pleased to announce its major sponsorship with Art Basel, which stages the most prestigious international modern and contemporary art shows. The significant relationship elevates Davidoff into the top tier of...
16 April 2012

The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles,...
12 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

