
BMW France has announced an open call for applications for the 2012 residency program in Chalon-sur-Saône. The automaker has teamed up with the Nicéphore Niépce Museum to support contemporary photographic arts.
9 February 2012

ABSOLUT has signed Gorillaz band artist Jamie Hewlett to design a new limited edition bottle for its vodka.
8 February 2012

Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012

As part of its ABSOLUT Blank campaign, ABSOLUT, together with agency SapientNitro has created the ABSOLUT Blank installation in New Delhi,...
3 February 2012

On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
24 January 2012

Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which...
24 January 2012

Prada fashion house funds Italian video and conceptual artist Francesco Vezzoli’s project during which Vezzoli will turn the Palais d'Iéna in Paris into a pop-up 24-hour museum.
19 January 2012

Dior fashion house is currently running an exhibition entitled ‘Lady Dior As Seen By’ in Beijing. Visitors of China Central Place can touch the luxury world of art and fashion, while viewing more than 50 creations from international contemporary artists.
12 January 2012

ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered...
20 December 2011

Bombay Sapphire and Russell & Danny Simmons’ Rush Philanthropic Arts Foundation have announced winners of the Bombay Sapphire Artisan Series.
12 December 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

