
Our increasingly busy, modern lives mean that convenience is more relevant and important than ever. A 24/7 society has demanded functional solutions and ready meals and takeaway packaging in the food and drink sector have largely led the design evolution. But, we are now looking for...
27 April 2010

Until fairly recently, many ‘armchair entrepreneurs’ - despite the success of their inventions - were regarded with a touch of humour and humility...Until, that is, Innocent, Dyson and Method to name just a few gained the creative and commercial recognition for their brand innovations....
30 March 2010

Love them or hate them, they’re everywhere – celebrities that is. And, love it or hate it, celebrities are brand magnets (and, in some cases, aspiring brand magnates). But, there is a very real difference between choosing a celebrity to endorse your brand and branding a celebrity. And, put...
23 March 2010

We’re still talking about being ‘good’ and, ergo, wanting to do ‘good’. But what is the definition of goodness? It now seems that the goodness remit is so wide, how do we know if we are really doing good? The design news week on week is full of ‘good’ brand initiatives and...
17 March 2010

By Ana Neale, Marketing Director, CROWN Food Europe ‘Customer Service’ is a familiar phrase used by many packaging suppliers to the food industry as part of their overall sales package. However, we all know that it is one thing to offer it and quite another to actually...
10 December 2009

The following is the second of three installments. In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP. The conclusion of this series will take a closer look...
Eric Ashworth, Anthem Worldwide
23 November 2009
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In a climate moving rapidly towards limited consumption and people only buying what they really need, it might seem unorthodox and risky for brands to deliberately focus on a smaller portion of the market. But, we believe that there is the opportunity for forward-thinking beauty and personal care...
15 April 2009

The economy is bringing about a shift in consumer and market behavior that will drive packaging trends in 2009 and beyond. The consumer brands that are agile enough to adapt will be better equipped to weather this downturn. What can we expect to see in 2009?
18 February 2009
From Blasted Church to Dirty Laundry to Son of a Bitch Pinot Noir andd Bernie Hadley-Beauregard the Canadian design agency Brandever is changing how wine is being marketed — one bottle at a time.
12 September 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

