The ‘C’ Word
Our increasingly busy, modern lives mean that convenience is more relevant and important than ever. A 24/7 society has demanded functional solutions and ready meals and takeaway packaging in the food and drink sector have largely led the design evolution. But, we are now looking for...
27 April 2010
The Chocolate Artisans
Until fairly recently, many ‘armchair entrepreneurs’ - despite the success of their inventions - were regarded with a touch of humour and humility...Until, that is, Innocent, Dyson and Method to name just a few gained the creative and commercial recognition for their brand innovations....
30 March 2010
Branding Celebrity with Integrity
Love them or hate them, they’re everywhere – celebrities that is. And, love it or hate it, celebrities are brand magnets (and, in some cases, aspiring brand magnates). But, there is a very real difference between choosing a celebrity to endorse your brand and branding a celebrity. And, put...
23 March 2010
Good To Go
We’re still talking about being ‘good’ and, ergo, wanting to do ‘good’. But what is the definition of goodness? It now seems that the goodness remit is so wide, how do we know if we are really doing good? The design news week on week is full of ‘good’ brand initiatives and...
17 March 2010
Customer Service that Really Lives Up to Its Name
By Ana Neale, Marketing Director, CROWN Food Europe ‘Customer Service’ is a familiar phrase used by many packaging suppliers to the food industry as part of their overall sales package. However, we all know that it is one thing to offer it and quite another to actually...
10 December 2009
Manutailing: Part II – History of the Private Label
The following is the second of three installments. In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP. The conclusion of this series will take a closer look...
23 November 2009
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The age of the Superniche
In a climate moving rapidly towards limited consumption and people only buying what they really need, it might seem unorthodox and risky for brands to deliberately focus on a smaller portion of the market. But, we believe that there is the opportunity for forward-thinking beauty and personal care...
15 April 2009
Landor experts on trends in product and package design in 2009
The economy is bringing about a shift in consumer and market behavior that will drive packaging trends in 2009 and beyond. The consumer brands that are agile enough to adapt will be better equipped to weather this downturn. What can we expect to see in 2009?
18 February 2009
Message in a Bottle: Brandever design agency changed the ways of wine marketing
From Blasted Church to Dirty Laundry to Son of a Bitch Pinot Noir andd Bernie Hadley-Beauregard the Canadian design agency Brandever is changing how wine is being marketed — one bottle at a time.
12 September 2008
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