Lexus Europe has signed a creative partnership with musician Will.i.am to promote a new high-tech Lexus NX model. The celebrity, who also has advertising contracts with Intel and Coca-Cola, will join the brand’s “Striking Angles” campaign to develop design for his own limited-edition version of NX.
Toyota is rolling out a new campaign across Europe to promote Toyota Yaris Hybrid, its eco car for urban jungles. The campaign developed by Saatchi & Saatchi is dubbed “The Musical City” and revolves around the notion that driving the new Yaris Hybrid makes drivers so excited that they can’t drive without singing.
MINI is rolling out another visual competition dedicated to reimagining the world around us. This time, the auto brand is calling the creative visual artists to picture a variety of roads, actual and symbolic. The brand calls the community to get inspired by the MINI Countryman in creating their works.
Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The “anti-action” follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.
Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.
Porsche, the brand of luxury cars, invites its loyal wealthy consumers to take a risk. The car manufacturer gives them an opportunity to own a new model before it gets unveiled in the showroom. The price is more than just money—the customers are invited to trade in their cars for the upcoming one they haven’t actually ever seen.
MINI is the fastest car brand ever in delivering new competitions to its broad creative community. The carmaker is rolling out another contest, “Framed,” on its MINI Space platform, urging its fans to play with edges, the element that is usually considered just a background. The submissions should now put the focus not on the object in the photo, but the way it is framed within the picture.
The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.
Ford is inviting European bloggers from non-auto areas of expertise to test its new Ford EcoSport SUV for six months. The bloggers from all sorts of areas including music, fashion, food and sport industries are to drive the vehicle for this period of time and share their experiences on social media as part of the “EcoSport Live!” campaign.