MINI Gives Its UK Fans a Chance to Make a "Royal Wave"
To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM...
24 May 2012
An Olympics Sprinter Competes with a BMW car in Acceleration
Official Automotive Partner of the 2012 London Olympics BMW has chosen an original way to promote its BMW 320d EfficientDynamics—a vehicle being used within the BMW London 2012 Olympic fleet. On 13 May, sprinter, Olympic gold medalist and BMW London 2012 Performance team member...
16 May 2012
Audi Is to Unveil Its Hybrid e-Bike
Audi will unveil a prototype of an electric-powered bike that can be also used as a regular pedal bike in Carinthia, Austria next week. The Wörthersee e-bike will be presented in action including stunts.
15 May 2012
Ford Using PeerPerks to Let Influential Bloggers Promote Its New B-Max
Ford has launched a new digital campaign to promote the upcoming B-Max model with help of the most influential social media users in Europe.
14 May 2012
Land Rover Offers Drivers an Edible Survival Guide
Land Rover has released an original guide for its drivers. The automaker’s vehicles can come through any obstacle but the people inside of it still stay vulnerable when they venture through...a desert.
10 May 2012
Google Has Launched Its First Driverless Car
Google has officially launched its driverless cars in Nevada, USA. The project Google was working at for the last months has entered the operation stage and got a license, though the date of its commercial release is not disclosed yet.
10 May 2012
BMW and Daimler Developing an Ultra Light Electric Car
BMW and Daimler have teamed up to develop an electric car of the future. The rival automakers have joined forces with scientists at the Technical University Munich (TUM) to find an optimal solution that would overrun the existing electric vehicles....
9 May 2012
Porsche Is to Launch Its Travel Club in Canada as Part of Its Boxster Promotion
To attract public attention to its new car model called Boxster, Porsche launches its Travel Club in Canada late this June. A fleet of six new Porsche Boxsters will be traveling on British Columbia's Vancouver Island where the inaugural ceremony will take place....
7 May 2012
Ford Goes Further in Its New Ad Campaign
Ford has rolled out a new brand campaign in the US, which promises the automaker will ‘Go Further’
4 May 2012
Honda Developing a Technology to Help Drivers Avoid Traffic Jam
To help solving the problem of traffic jam, Honda Motor is developing a technology that is claimed to be the world's first one to detect the potential for traffic congestion. It is also designed to determine whether the driving pattern of the vehicle is likely to create traffic...
4 May 2012
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
