
With the recently launched ‘Project 370Z,’ Nissan North America aims to use the passion of Nissan Z fans online to create a new Nissan 370Z.
10 February 2012

BMW France has announced an open call for applications for the 2012 residency program in Chalon-sur-Saône. The automaker has teamed up with the Nicéphore Niépce Museum to support contemporary photographic arts.
9 February 2012

Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012

Subaru’s extremely popular ‘Dog Tested. Dog Approved’ ad campaign continues for the third year with a new highlight—owners and their four-legged best friends were invited to celebrate the second annual Subaru Game Day...
6 February 2012

Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle...
6 February 2012

Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its...
1 February 2012

Chevrolet will sell its vehicles with EcologicTMenvironmental labels in the United States, starting with the 2012 Chevrolet Sonic. Thus, customers will be able to see some of the environmental features of the vehicle relating to manufacturing, driving and recycling....
31 January 2012

Chevrolet has got ready for the Super Bowl and launched an app for its fans.
23 January 2012

Honda has rolled out an integrated advertising campaign in support of the launch of the all-new Honda CR-V in the US.
16 January 2012

BMW Australia has launched a socializing project for its 3 Series fans. People can submit photos of themselves and their BMW vehicles to the automaker’s Facebook page and participate in...
16 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

