AXE has launched a controversial campaign, dubbed “Pheromone Business Cards,” that revolves around the sexual attraction theme, just like most of the brand’s promotions.
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among the young man.
The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design.
AXE is launching a new product line, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss.
The Lynx Africa turns 18 this year, and to celebrate this occasion the brand has teamed up with the TMW agency to roll out an art-focused campaign dubbed “The can becomes the man.”
The new range is positioned as a sophisticated addition to the Lynx portfolio that is expected to reinvigorate sales in the pre-holiday season.
The latest campaign for AXE US focuses on the face skin theme and encouraging guys to test their faces to see how well they score on the game of attraction.
Unilever’s AXE is taking on Procter & Gamble’s Gillette with a release of a new razor in the US. The brand, which is known for its range of body wash products and deodorants for male consumers...