Bacardi is capturing its unique 150-year history with a graphic novel that illustrates “The Spirit of Bacardi.
The new campaign, BACARDÍ Untameable Fans, encourages US soccer fans to sign and share a petition asking their employers to give them more free legitimate time during the working day.
Bacardi, the international producer of spirits, has signed a deal with Jamie Oliver, who will be fronting the recently launched new channel on YouTube, Drinks Tube.
The gin brand has already announced four winners of the competition and is now asking the public to name the fifth one.
To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the legendary Italian “gioia di vivere.”
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
European arm of Bacardi-Martini is rolling out a new brand aimed at younger male consumers — Spirito, with positioning, naming, visual identity and package design developed by Identica.
Bacardi has buried the commemorative time capsule at the iconic Bacardi headquarters building in Bermuda for the brand's descendants and future employees to be reopened in 2062.