Known for the world’s best malt whisky and beautiful nature, the Scottish Speyside is a home to around 50 distilleries, either independent or owned by global companies. The Bacardi group, the biggest industry player in the region, has created an innovative local partnership to make the area even greener and cleaner, while whisky production more sustainable.

Bacardi recognizes the sports passion vibe and celebrates untameable football fans with a campaign that drives company’s owners feel more sympathy towards real fans who don’t want to miss important World Cup matches. The new campaign, BACARDÍ Untameable Fans, encourages US soccer fans to sign and share a petition asking their employers to give them more free legitimate time during the working day.

Bombay Sapphire is selecting the last winner of the second annual “Imagination Series” film competition. In April, budding filmmakers were challenged to create a short film based on a script by Academy Award-wining Geoffrey Fletcher. So far the jury has named four finalists, while the fifth one is to be defined by public voting online.

To celebrate its 150th anniversary, the MARTINI vermouth brand is launching a versatile program that embodies the philosophy of “gioia di vivere” (from Italian “joy of living”). Celebrations will include retail exclusives, commemorative labels, refreshing cocktails and unique collaborations to highlight the style, passion and the enthusiasm behind MARTINI since 1863.

To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.

As many companies nowadays traditionally do, Bacardi, the biggest family-owned global alcohol business, has recently marked the yearlong celebration of its 150th anniversary with the burial of a commemorative time capsule at the iconic Bacardi headquarters building in Bermuda, for the brand’s descendants and future employees (and, of course, fans) to be opened again in 2062, the year of 200th brand’s anniversary.

The Dewar’s blended Scotch whisky brand has collaborated with Freemans Sporting Club to create a special holiday kit, which embodies the brands’ style and attitude to true of male symbols. The whisky brand approached FSC to create a kit just for upcoming winter holidays 2012—the finished product is a great 6-pocket bag, handmade in NYC, which includes a range of travel essentials.