
In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...
21 November 2011

For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students...
6 October 2010

The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...
22 February 2010

Naturally carbonated French water Badoit made by Danone asked the students at the Beaux Arts in Paris to take part in a design contest. The participants were to develop the new 2010 year’s design for the line’s Rouge (Red) and Vert (Green)...
30 November 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

