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  • Badoit 2012: Ambiance Noël

    Badoit 2012: Ambiance Noël

    In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...

    21 November 2011

  • Badoit to Celebrate Noël with New Limited-Edition Bottles

    Badoit to Celebrate Noël with New Limited-Edition Bottles

    For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students...

    6 October 2010

  • 'Green' Badoit by Mathieu Bonardet

    'Green' Badoit by Mathieu Bonardet

    The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu...

    22 February 2010

  • Badoit l'Art

    Badoit l'Art

    Naturally carbonated French water Badoit made by Danone asked the students at the Beaux Arts in Paris to take part in a design contest. The participants were to develop the new 2010 year’s design for the line’s Rouge (Red) and Vert (Green)...

    30 November 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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