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  • Baileys 'girly' bottles

    Baileys 'girly' bottles

    UK agency Tayburn specializing on packaging design created a very special 'girly' gift pack for 2 miniature Baileys bottles.The premium feminine gift pack range communicates sharing and togetherness for urban...

    20 July 2009

  • Diageo launches new premium Baileys Gold

    Diageo launches new premium Baileys Gold

    Diageo Global Travel and Middle East (GTME) has lauched the new Irish cream liqueur in Baileys portfolio - Baileys Gold - exclusively in travel retail.The 70cl bottle is packaged in stylish gold and black-themed packaging. Baileys Gold shares the same abv...

    24 June 2009

  • Baileys offers rebates for American mothers

    Baileys offers rebates for American mothers

    Specially for the Mother's Day in US Diageo North America offers holiday $3 rebates for each purchased Baileys' bottle. In order to take this offer the customers in US should fill in the discount coupon and send it by mail.Offer expires 5/31/2009. All requests for...

    12 May 2009

  • Bailey's to get GBP6.5m cash injection from Diageo

    Bailey's to get GBP6.5m cash injection from Diageo

    Diageo GB is investing GBP6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a GBP4m burst of new consumer advertising with the theme of “Listen to Your Lips”.

    22 October 2008

  • Diageo unveils third flavour for Baileys — Coffee hint

    Diageo unveils third flavour for Baileys — Coffee hint

    Diageo has added a new flavour to its Baileys cream liqueur portfolio. The drinks company said in February that the coffee-flavoured variant would launch initially in UK airports, through World Duty Free stores, from Feb 27.

    24 September 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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