Baileys 'girly' bottles
UK agency Tayburn specializing on packaging design created a very special 'girly' gift pack for 2 miniature Baileys bottles. The premium feminine gift pack range communicates sharing and togetherness for urban...
20 July 2009
Diageo launches new premium Baileys Gold
Diageo Global Travel and Middle East (GTME) has lauched the new Irish cream liqueur in Baileys portfolio - Baileys Gold - exclusively in travel retail. The 70cl bottle is packaged in stylish gold and black-themed packaging. Baileys Gold shares the same abv...
24 June 2009
Baileys offers rebates for American mothers
Specially for the Mother's Day in US Diageo North America offers holiday $3 rebates for each purchased Baileys' bottle. In order to take this offer the customers in US should fill in the discount coupon and send it by mail. Offer expires 5/31/2009. All requests for...
12 May 2009
Bailey's to get GBP6.5m cash injection from Diageo
Diageo GB is investing GBP6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a GBP4m burst of new consumer advertising with the theme of “Listen to Your Lips”.
22 October 2008
Diageo unveils third flavour for Baileys — Coffee hint
Diageo has added a new flavour to its Baileys cream liqueur portfolio. The drinks company said in February that the coffee-flavoured variant would launch initially in UK airports, through World Duty Free stores, from Feb 27.
24 September 2008
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
