Casa Rex Designs Easter Packaging for Brigaderia
Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has developed a new series of Easter packaging for Brigaderia — a Brazilian confectionery store that sells "brigadeiro" sweets.
5 April 2012
Bloom Designs New Packaging for British Biscuit Icon, Wagon Wheels
Burton’s Biscuit Company has announced it is relaunching Wagon Wheels. The iconic biscuit brand has been a regular at teatime and in the playground since 1948. Bloom were appointed...
22 March 2012
Cadbury Launches Magical London 2012 Parade
Triple Olympic medalist Steve Backley launched Cadbury’s Keep Team GB Pumped Parade, a magical 3D spectacle brought to you by the Official Treat Provider of the London 2012 Olympic and Paralympic Games.
15 March 2012
Willie’s Cacao Taking ‘the Adventure of Real Chocolate’ to a Wider Audience
Willie’s Cacao, the only premium chocolate maker in the UK making cacao from ‘bean to bar’, is planning to take ‘the adventure of real chocolate’ to a wider audience. They are launching seven new products in a new more accessible size, and most notably,...
7 March 2012
Nestlé Replaces All Artificial Ingredients with Alternatives in Their Confectionery Products
Nestlé UK has announced it removes all artificial ingredients from all its 79 confectionery products replacing it with alternatives.
5 March 2012
Kraft Marks Oreo's 100th Anniversary with a Global Ad Campaign
The iconic Oreo sandwich cookies brand will soon celebrate its first sale that dates back to March 6, 1912.
1 March 2012
How Bounce Balls Reached New Heights
In 2007, the then newly launched Bounce Balls were criticized in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: “The packaging is nondescript and doesn’t shout out to the consumer… the products will only appeal to the health-conscious....
29 February 2012
Cadbury Introducing Dairy Milk Bubbly and Joyville
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012
Tic Tac Mints Shakes People up in Its New Campaign
Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...
20 January 2012
M&M's Will Introduce the New Animated Spokesperson during Super Bowl XLVI
Brands are gearing up for Super Bowl XLVI, which is slated for February 5...
17 January 2012
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