
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012

Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...
20 January 2012

Brands are gearing up for Super Bowl XLVI, which is slated for February 5...
17 January 2012

SNICKERS®, one of the world’s leading chocolate bars brand, launches its TV commercial, ‘Snickers Bikers,’ starring Hollywood actor Mickey Rourke.‘Snickers Bikers’ was filmed in Los Angeles. More than five hours were spent on shooting with the...
14 December 2011

DDB UK is celebrating Christmas spirit this week by embarking on the second phase of the Give in to Gü campaign, which first launched in May 2011.The agency has created a new festive...
6 December 2011

This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection, designed by jkr. The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and...
28 October 2011

In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are...
28 October 2011

Cadbury's Twirl is the UK's favourite countline, and Kraft Foods has taken the opportunity to extend the brand franchise into sharing through the launch of new Twirl Bites. Slice...
5 October 2011

Kraft Foods has just announced the re-launch of its Christmas selection range in time for this year’s season. Slice Design was appointed following a successful strategic pitch in 2010. The agency was...
5 October 2011

Established over 25 years ago with ‘Home Recipe Biscuits’ endorsed by the First Lady of Food of that time—Fanny Craddock—most of mrs Crimble’s biscuits and cakes were then sold from the back of a small fleet of vans. 25 years on, mrs Crimble’s...
5 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

