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  • Cadbury Introducing Dairy Milk Bubbly and Joyville

    Cadbury Introducing Dairy Milk Bubbly and Joyville

    Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made. 

    9 February 2012

  • Tic Tac Mints Shakes People up in Its New Campaign

    Tic Tac Mints Shakes People up in Its New Campaign

    Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...

    20 January 2012

  • M&M's Will Introduce the New Animated Spokesperson during Super Bowl XLVI

    M&M's Will Introduce the New Animated Spokesperson during Super Bowl XLVI

    Brands are gearing up for Super Bowl XLVI, which is slated for February 5...

    17 January 2012

  • Mickey Rourke Picks up the Baton from Anastasia Volochkova

    Mickey Rourke Picks up the Baton from Anastasia Volochkova

    SNICKERS®, one of the world’s leading chocolate bars brand, launches its TV commercial, ‘Snickers Bikers,’ starring Hollywood actor Mickey Rourke.‘Snickers Bikers’ was filmed in Los Angeles. More than five hours were spent on shooting with the...

    14 December 2011

  • DDB UK Creates Give in to Gü at Christmas

    DDB UK Creates Give in to Gü at Christmas

    DDB UK is celebrating Christmas spirit this week by embarking on the second phase of the Give in to Gü campaign, which first launched in May 2011.The agency has created a new festive...

    6 December 2011

  • jkr Designs Penhaligon’s Christmas Gift Collection 2011

    jkr Designs Penhaligon’s Christmas Gift Collection 2011

    This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection, designed by jkr. The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and...

    28 October 2011

  • BrandOpus Cooks up Exciting New Designs for Choc on Choc NPD

    BrandOpus Cooks up Exciting New Designs for Choc on Choc NPD

    In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are...

    28 October 2011

  • Slice Design Brings Cadbury’s Twirl Bites to Life

    Slice Design Brings Cadbury’s Twirl Bites to Life

    Cadbury's Twirl is the UK's favourite countline, and Kraft Foods has taken the opportunity to extend the brand franchise into sharing through the launch of new Twirl Bites. Slice...

    5 October 2011

  • Slice Design Creates Festive Fun for Cadbury Christmas

    Slice Design Creates Festive Fun for Cadbury Christmas

    Kraft Foods has just announced the re-launch of its Christmas selection range in time for this year’s season. Slice Design was appointed following a successful strategic pitch in 2010. The agency was...

    5 October 2011

  • pi Creates a New Brand Look for mrs Crimble’s

    pi Creates a New Brand Look for mrs Crimble’s

    Established over 25 years ago with ‘Home Recipe Biscuits’ endorsed by the First Lady of Food of that time—Fanny Craddock—most of mrs Crimble’s biscuits and cakes were then sold from the back of a small fleet of vans. 25 years on, mrs Crimble’s...

    5 October 2011

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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