The never-ending sea of Skittles-themed marketing absurd may have seen its most violent storm with the yesterday’s release of a viral video about Marshawn Lynch’s workout in the gym.
Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data. On June 19-24, the chocolate company installed the special kiosk, Joy Generator, at different venues across Sydney that encouraged passers-by to log in their Facebook profiles and get a Cadbury Dairy Milk chocolate product that perfectly matched with their personality.
Oreo is rolling out the next phase of its “Wonderfilled” campaign with two adorable spots, all in kids’ books storytelling style it has successfully adopted. The brand has launched two videos with two different voices of narration—the first sounds like a Dr. Seuss poetry, and the second one has a disco twist. Both of them are dedicated to the mini versions of the legendary cookie.
KitKat Japan is giving its consumers a great opportunity to enjoy the popular sweet snack and use its packaging as a train ticket. Those who travel by the Sanriku Railway in Japan’s Iwate Prefecture are invited to purchase special packs of KitKat at the price that is less than a cost of a standard ticket and use it as a pass to the train.
Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.
Oreo is launching the Snack Hacks series, inviting its global fan community to explore new ways of consuming the legendary sandwich cookie. As part of this project, the confectionary brand collaborates with recognized culinary geniuses who help leverage the potential of a much-loved cookie to invent truly simple and unexpected food creations, moving far beyond the “twist, lick and dunk” ritual.
Nutella is rolling out its first-ever global campaign to celebrate its 50th anniversary. The brand of the iconic chocolate spread wants to say “thank you” to the millions of consumers who start their day with Nutella. The brand will celebrate its birthday with a multi-million pound global campaign that spans digital promotion, a special-edition design, a TV ad, giveaways and more.
As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.