
Australian professional golfer Marcus Fraser, winner of the 2010 Ballantine's Championship, has collaborated with Ballantine's Master Blender Sandy Hyslop to create the 2011 Championship Blend.
25 January 2011

Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality...
29 November 2010

Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range.
14 July 2010

The world-known Scotch whisky brand Ballantine's commissioned the international artist Julian Beever, who creates unbelievable pavement pictures, to make a drawing within the Ballantine's "Leave an Impression" campaign. The work for England was...
21 December 2009

Pernod Ricard, the huge alcohol brand, is launching a wide-scale promotion for Ballantine’s Scotch whisky aged 12 years. The global advertising campaign for Pernod's Scotch whisky is staring in a few weeks.
20 November 2009
1 comment
The Ballantine’s Finest is launching a new extremely creative self-illuminating bar bottle with scotch whiskey. The black bottle has a label with a blue graphic equalizer, which employs electroluminescent technology to glimmer in darkness. Now the bottle with the...
12 November 2009
4 comments
World's leading liquor supplier Pernod Ricard has launched an Asian exclusive variation of Ballantine’s Scotch whisky. Ballantine’s Championship Blend is a 35yo expression of the brand created by European golfer Graeme McDowell and Ballantine’s master blender Sandy...
22 April 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

