Top 10 Global Rebrands of 2010
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list...
21 December 2010
Mickey Rourke Changes Habits after Drinking Bavaria 0%
Mickey Rourke is striking root in advertising. At least, for a short time. The celebrity appeared in a new commercial for Bavaria 0%. The actor has been known for being one of the most troublemakers and drinkers in Hollywood, decided to clear his name by...
4 May 2010
Bavaria Changes to Blue
The Bavaria brand has been present on the market since 1719 and is now the second largest producer of beer in The Netherlands. The old traditions should be respected and kept, but not for too long when it comes to branding. Last month the producer introduced a new look of its...
24 November 2009
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
