
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list...
21 December 2010

Mickey Rourke is striking root in advertising. At least, for a short time. The celebrity appeared in a new commercial for Bavaria 0%. The actor has been known for being one of the most troublemakers and drinkers in Hollywood, decided to clear his name by...
4 May 2010

The Bavaria brand has been present on the market since 1719 and is now the second largest producer of beer in The Netherlands. The old traditions should be respected and kept, but not for too long when it comes to branding. Last month the producer introduced a new look of its...
24 November 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
