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Q&A with Nick Dormon, Managing Director and a Founder of Echo Brand Design: “We create the feel of things — that is what branding and design are all about”
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Bavaria

  • Top 10 Global Rebrands of 2010

    Top 10 Global Rebrands of 2010

    This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list...

    21 December 2010

  • Mickey Rourke Changes Habits after Drinking Bavaria 0%

    Mickey Rourke Changes Habits after Drinking Bavaria 0%

    Mickey Rourke is striking root in advertising. At least, for a short time. The celebrity appeared in a new commercial for Bavaria 0%. The actor has been known for being one of the most troublemakers and drinkers in Hollywood, decided to clear his name by...

    4 May 2010

  • Bavaria Changes to Blue

    Bavaria Changes to Blue

    The Bavaria brand has been present on the market since 1719 and is now the second largest producer of beer in The Netherlands. The old traditions should be respected and kept, but not for too long when it comes to branding. Last month the producer introduced a new look of its...

    24 November 2009

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Toby Southgate, CEO, UK & Ireland at The Brand Union:

“For an average consumer the value of branding is down to making the right choice”

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

Sara Jones
Anthem Worldwide

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Emily Stubbins
Hyperquake

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Cheryl Swanson
Toniq LLC

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

Darren Foley
Pearlfisher

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Greg Taylor
Elmwood

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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