BBDO and Proximity Singapore has launched a shocking digital campaign that raises awareness of global warming by showing major cities of the world under water.
Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments.
BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer.
Dulux Australia is presenting its new Colour App, designed by Isobar, that allows users to dive into the world of tools and color inspirations for interiors decorators and DIYers.
GE, the USA tech powerhouse, is rolling out a new effort, where it looks at its business through the eyes of kids—the younger members of its employees’ families.
Mercedes-Benz promotes its new CLA in Singapore with a new campaign that revolves around music. The auto brand has launched a digital platform, Corporate Rockstar, where users can discover their rockstar personas by checking in with their Facebook profiles to the site. On analyzing the profile, the hub detects the users’ musical alter egos and
In the TV ads and digital executions, launched on August 5, the brand highlights the consumer-inspired improvements that have been made to the products’ design and usability.
Gillette is focusing on women’s preferences towards chest hair styles in the brand’s new U.S. campaign for the Fusion ProGlide Styler. The promotion taglined “What Women Want” highlights three most common men’s below-the-neck grooming and briefly explains how to create them using the trimmer-razor hybrid, released in 2012 as a result of collaboration between Gillette and Braun. The promotion includes the “Get the Look Women Want” commercial by BBDO New York, which is already available on the brand’s YouTube channel. The push launches broadly across print, TV and online starting April 1.