latest in BBDO

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  BBDO and Proximity Singapore show the result of flood apocalypses

  Sustainability  May 7, 2014

  BBDO and Proximity Singapore has launched a shocking digital campaign that raises awareness of global warming by showing major cities of the world under water.

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  Ume.net illustrated the negative effect of time lags in real life

  Marketing  May 1, 2014

  Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments.

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  Men showing wild emotions while getting waxed below the belt for testicular cancer awareness

  Sustainability  Apr 4, 2014

  BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer.

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  Dulux simplifies the job of interior decorators with a color matching app

  Advertising  Apr 1, 2014

  Dulux Australia is presenting its new Colour App, designed by Isobar, that allows users to dive into the world of tools and color inspirations for interiors decorators and DIYers.

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  GE tells more about its achievements through the prism of a kid’s imagination

  Marketing  Feb 10, 2014

  GE, the USA tech powerhouse, is rolling out a new effort, where it looks at its business through the eyes of kids—the younger members of its employees’ families.

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  Mercedes-Benz teams up with Spotify in Singapore to help people discover their rockstar persona

  Social Media  Aug 29, 2013

  Mercedes-Benz promotes its new CLA in Singapore with a new campaign that revolves around music. The auto brand has launched a digital platform, Corporate Rockstar, where users can discover their rockstar personas by checking in with their Facebook profiles to the site. On analyzing the profile, the hub detects the users’ musical alter egos and

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  The GE’s latest U.S. campaign illustrates how the brand “Reimagines Home” with consumer insights

  Advertising  Aug 6, 2013

  In the TV ads and digital executions, launched on August 5, the brand highlights the consumer-inspired improvements that have been made to the products’ design and usability.

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  Gillette Exploring Male Below-the-Neck Grooming in the "What Women Want" U.S. Campaign

  Advertising  Mar 26, 2013

  Gillette is focusing on women’s preferences towards chest hair styles in the brand’s new U.S. campaign for the Fusion ProGlide Styler. The promotion taglined “What Women Want” highlights three most common men’s below-the-neck grooming and briefly explains how to create them using the trimmer-razor hybrid, released in 2012 as a result of collaboration between Gillette and Braun. The promotion includes the “Get the Look Women Want” commercial by BBDO New York, which is already available on the brand’s YouTube channel. The push launches broadly across print, TV and online starting April 1.