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Q&A with James Boulton, Creative Director of Claessens International, London
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'Point to Know' Technologies:

a Childhood Dream Becomes Reality

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Design Industry Voices Survey 2011

Digital and design agency staff went pessimistic in 2011

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Expert Columns

Craig Swanson
Toniq LLC

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Kathy Oneto
Anthem Worldwide

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

Ted Mininni
Design Force Inc.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

John Mathers
Holmes & Marchant

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Darren Foley
Pearlfisher

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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