Courvoisier ‘appreciation’ initiative
Beam Global Spirits and Wine is to launch an initiative around its Courvoisier Cognac brand in the UK designed to help consumers better understand the category. Le Nez de Courvoisier will "help the trade and consumers understand the complexity of cognac", the company...
29 May 2009
Jim Beam unveiled Red Stag infused with black cherry
Bourbon drinkers have been mixing Jim Beam for years. Now, the maker of the world's top-selling bourbon is too. Part of Illinois-based Fortune Brands Inc., Beam is preparing a national rollout of Red Stag, a specialty whiskey that infuses natural black cherry flavors into...
29 May 2009
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Specialty Bottles of Jim Beam(R) Bourbon
Jim Beam will sell specialty bottles of Bourbon to help raise awareness for the Terry Farrell Firefighters Fund, an organization dedicated to the well-being of firefighters and their families and Operation Homefront which provides emergency and morale...
20 May 2009
Courvoisier Cognac unveils new truffle range
Beam Global Spirits & Wine, Inc., the leading American spirits company, and Courvoisier® Cognac, one of the world’s leading cognac brands, has launched a new decadent chocolate truffle range. Underlining the Courvoisier position of...
7 May 2009
Beam Global lines up Tres Generaciones Tequila relaunch
Beam Global Spirits & Wine has relaunched and revamped the packaging for its Tres Generaciones Tequila brand. Tres Generaciones was created by Don Francisco Javier Sauza in honour of his father and grandfather, Don...
11 January 2009
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(ri)1 Whisky Cocktail Set
As we wrote earlier, Beam Global Spirits and Wine, Inc. has recently released its company’s first ultra-premium rye whiskey - (ri)1. Changing the way of whiskey cocktail style this beautifully...
27 November 2008
Jim Beam marks seven generations of family legacy
Beam Global Spirits & Wine Inc and Jim Beam have launched The Distillers Series bourbon, a limited edition celebrating the seven generations of the Jim Beam family. The dark amber liquid inside each bottle is a new recipe, aged seven years to 90 proof. The result is “a warm,...
13 November 2008
Knob Creek offers customized bottle labels for the holidays
Knob Creek has the coolest feature for Christmas. First take a look at the jolly new label for the holiday season. It gets better. The label may be personalized. As the website points out, “There are only two things better than a bottle of Knob Creek — a bottle with your...
10 November 2008
Beam Global signs Funkin cocktail deal
Beam Global Spirits & Wine is looking to boost its presence in the US cocktail market, after signing a new partnership with UK supplier Funkin. Beam Global's senior marketing director, Kelly Doss, said the deal would help the firm to "expand its range of cocktail solutions" ...
13 October 2008
Beam UK offers Teacher's consumers classic car
Beam Global Spirits & Wine has launched the latest push for its Teacher's Blended Scotch brand in the UK. The promotion, which comes under the 'Create Your Space' campaign for Teacher's, offers UK consumers the chance to win a classic car or high-end tool kit. National press...
12 August 2008
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