The article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak.
Beck’s New Zealand presented "the world’s first playable poster" to celebrate its dedication to music.
Young adults say art is in, museums are out: over 70 percent of Americans in their 20s view art on the streets and online, rather than in museums.
The independent artists of the 2013 program are: Kid Cudi, Marc Eckō, Willis Earl Beal, The Date Farmers, TM Sisters, and William Hundley.
The music bottle can be played on a specially-built device based on Thomas Edison's original phonograph.
With the launch of 6% ABV Beck’s Sapphire in the U.S., Anheuser-Busch InBev is tapping into the new category of higher-alcohol premium beers for the 'late night occasions'.
The beer brand
Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles, which are arriving in stores in early May, will features the works by American artists and will come as an addition to the great Art Label collection, which celebrated its 25th anniversary last year.
For Beck’s, beer always goes hand in hand with art—this year, Anheuser-Busch InBev’s brand is celebrating the 25th anniversary of its Art Labels project by launching a plethora of themed activities (the recent Beck’s Art Crawl exhibit if one of them) revolving around creativity. In collaboration with Mother London, the brand has started an ambitious three-year initiative dubbed The Green Box Project, celebrating art, independent talents and technology at the same time. Beck’s is offering artists from various creative fields (not only visual) a unique opportunity to get their pieces showcased in the groundbreaking virtual gallery for people to ‘unlock’ them via augmented-reality in “the visually stunning and technically pioneering” Green Boxes designed by Jason Bruges—they will be located across more than 80 countries in major cities of the world including London, Miami, Milan, New York and Rome to name but a few.