Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable "Green Fiber Bottle," announced earlier in January 2015 at World Economic Forum in Davos.
Starting October, Miller Lite will be revamping all packaging formats from multipacks to aluminum pints, as well as changing communication strategy with the focus on the brand's heritage, low-calorie content and true American spirit.
The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.
Heineken is launching the Star Cabs effort as part of its ongoing Open Your City campaign in London.
Advanced technology allows beer-lovers to watch a movie using a Grolsch beer bottle.
Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “'Budweiser Made for Music.”
The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.