An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.
BIC, the ballpoint pen brand, has launched a digital crowdsourcing campaign, encouraging people from all across the globe to share their personal and unique handwriting style. The goal is to create a universal typeface, which will be an epitome of emotional physical connection between people in the era of digital.
With a flash of desired information, Bic gets viewers attention in a big way. In a recent campaign for stationary (as well as lighters and shavers) manufacturer, created by BorghiErh/Lowe of Brazil, the point is made in three television commercials that you should always have one of their pens available at all times.
To spread a little sunshine this summer and celebrate the new BIC Soleil razors, it is kicking off a “sunsational” season with the 100 Days of Sunshine promotion. From May 1 to August 8, 2010, Soleil will be giving away thousands of sharable prizes, including the grand prize: a 2011 Mazda MX-5 Miata 2-seater.