MINI is expanding its cooperation with Red Bull by becoming a partner of Red Bull Crashed Ice, where groups of four athletes on ice skates plunge down an ice cross downhill track some five metres wide and peppered with bumps, jumps and banked turns. This innovative and—in every sense—cool winter sports events comprises four events. The races take place on an artificial ice cross downhill track specially created for each event and extending to around 350 metres in length. As in 2010, the venue for the season opener on 15 January 2011 is the Olympiapark in Munich.
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Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your ‘enemies.’ The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.