
Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS. 'We feel very proud for...
24 May 2012

Ballygowan is Ireland’s original and No1 water brand owned by Britvic Ireland with an impressive heritage going back over 750 years. pi global were briefed to create a consistent brand design...
26 April 2012

Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous...
16 April 2012

The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles,...
12 April 2012

Wren & Rowe, international London-based brand consultants, have redesigned the Arsenalnoye Traditional beer brand for the Russian brewing company Baltika which takes 39.7% of the market, and is part of the Carlsberg Group....
11 April 2012

Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to...
9 March 2012

International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the...
7 March 2012

The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create
21 February 2012

Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as...
7 February 2012

Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the...
31 January 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

