
Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as...
7 February 2012

Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the...
31 January 2012

Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the...
30 January 2012

Branding & packaging design consultancy CARTILS has redesigned packaging and set out a strategy to reinforce the super-premium positioning of one of the world's most premium vodkas — Snow Queen.
16 December 2011

Ziggurat Brands, the same consultancy which initially designed the pack for the famous Bottlegreen range, now has redesigned the on-label graphics for the brand. The new refreshed package design was...
13 December 2011

The more you give, the more you get—in the winter holiday season, this eternal truth vividly sticks in our minds...
22 November 2011

In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...
21 November 2011

Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new...
13 October 2011

CARTILS, one of the world’s first branding and packaging design agencies, has developed a limited edition for DANZKA Vodka. The premium vodka brand’s new bottle will be available to travel retail from...
12 October 2011

Pearlfisher has recently completed the stunning new design for Cutty Sark Blended Scotch Whisky.Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all...
10 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

