Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
ABSOLUT Vodka is expanding its collection of the city-themed bottles with ABSOLUT México. The design of the limited-edition bottle pays homage to the country’s rich artistic heritage, which is reflected through vibrant images inspired by the visual aesthetics of the Mexican culture. For the project, the vodka brand tapped Jeronimo Lopez Ramirez aka Dr. Lakra, a celebrated contemporary artist and tattooist, who infuses traditional Mexican art with the elements of modern youth culture.
Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role.
The update features a swirled grip in the bottom part of the bottle to make it easier for holding and a shorter label with the enlarged Pepsi ‘smiling’ logo, introduced back in 2008.
Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.
Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken's creativity and long-term relationship with the world of music.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe.