The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
The artwork will be showcased at Artplay centre in Moscow, October 14-19, as part of the 5th annual Moscow Design Week.
The bottle's three-dimensional graphics re-imagine the iconic Warhol's artwork as of 1986 inspired by the brand back then.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.
The KENZO fashion house joins the celebrated line-up including Elie Saab, Issey Miyaje, Christian Lacroix, Jean Paul Gaultier, as well as Paul Smith who have designed limited-edition bottles in collaboration with the brand since 2008.
Coca-Cola is taking the culture of sharing to the new heights with a new simple design solution that was recently unveiled in Colombia.
While the scent is for both male and female consumers, it’s titled “Girl” and the packaging features flamboyant visual elements.