Even with a client list that includes major retailers and recognised brand leaders, Pure has always been quick to champion start-ups. David Rogers shares his advice for entrepreneurial individuals looking to bring their dreams to fruition.
Here are the five redesign projects for big brands released over the past week.
Brand design and innovation company Seymourpowell has unveiled results of its recent collaboration with the Carlsberg Group to create a bottle and brand identity for the global launch of Seth & Riley’s Garage Hard Lemon Drink.
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).
Pearlfisher has devised and developed a strategy, name, tone of voice and iconic brand identity for Jamie Oliver’s Better Food Foundation...
Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a new functional oat based drink from the US-based company Wellness Works.
The brand-customer relationship no longer purely focuses on the product or service but also on the experience — or perceived experiential element — that the brand or product can give. And I firmly believe that the focus of en masse social events and networking will now start to shift back to being about the individual.
The embellished version of the arrow device, with exploding fruit photography, works to create impact and standout, whilst strongly reinforcing refreshment cues on secondary packaging and brand communications.