Even with a client list that includes major retailers and recognised brand leaders, Pure has always been quick to champion start-ups. David Rogers shares his advice for entrepreneurial individuals looking to bring their dreams to fruition.
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).
Pearlfisher has devised and developed a strategy, name, tone of voice and iconic brand identity for Jamie Oliver’s Better Food Foundation, an initiative created for helping spread healthy eating habits across the globe. Today, a range of deceases originate from bad diets, and the Better Food Foundation is committed to contribute to establishing a world were high-quality food matters and people consume more healthy products to lead more productive and happy lives.
The brand-customer relationship no longer purely focuses on the product or service but also on the experience — or perceived experiential element — that the brand or product can give. And I firmly believe that the focus of en masse social events and networking (both real and virtual) will now start to shift back to being about the individual. In response, brands will need to find ways to holistically design new experiences to truly immerse us in the brand and nurture the relationship — on a more meaningful and one-to-one level.