latest in brand name

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  Parker Williams Creates New Snacking Brand with a BIG Personality

  News  Mar 20, 2012

  Parker Williams has created the naming, identity and graphic design for Llama’s, a range of fun savoury snacks as part of Tesco’s venture brand strategy.

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  What's in a Name?

  Opinion  Feb 1, 2012

  The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.