The British Egg Market—An Incubator of Innovation
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.
14 July 2011
Springetts Has Created a New Brand Identity for Saga
Saga, famous for offering travel and financial services to the over 50s, is to unveil a new brand identity created by Springetts Brand Design Consultants. The initiative is the first by Springetts since...
11 July 2011
Google Asks Brands Not to Create Google+ Accounts
Google has unveiled that it is still developing a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.
7 July 2011
Dell Launches the 'More You' Campaign
Dell Inc. launches a new branding campaign dubbed 'More you' on Friday. The new campaign follows the leading computing giants' trend: it doesn't talk about technology.
6 July 2011
Engaging The Consumer in 2020
Brands can no longer just advertise, have a Facebook page, run a contest and hope it goes viral. Brands will have to look for new ways to engage the consumer.
30 May 2011
BrandToys.com—Turning Brands into Toys
We often talk about the 'face of the brand', but what about the idea brands have bodies as well? Someone has finally taken a daring attempt to visualize brands and present them as living creatures with faces, bodies and even tails. We're speaking about the newly-launched online project
23 May 2011
Do Limited Editions Offer Limited Results?
The weakness in brand identity at point of purchase has been driven in part by product diversification, leading to ever increasing challenges for brand segmentation.
10 May 2011
Brand Limitation
Design is the ‘medium’ for the brand message and will take the brand from the physical and the passive to the social and the active to inspire a complete, future-facing and ultimately deeper connection.
9 May 2011
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Casa Rex Develops Its First Global Project for Firmenich
Creative design agency Casa Rex has developed its first project for the Swiss company Firmenich, the largest privately owned organization in the fragrance and flavour business, ranking second...
29 April 2011
Peugeot Seeks Fresh Ideas from the Crowd
Peugeot is looking to liven up its new positioning for the U.K. market expressed by a strapline "Motion and Emotion". This phrase is used to communicate the identity of Peugeot cars as the one that presents the unity of unparallelled technological strength and eye-pleasing...
29 April 2011
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