Relationship Branding: Mind Your Ps and Qs
All of us in the branding and design industry have been in countless shoot-outs for work, fiercely competing for the same clients and accounts, day in and day out. What sets you apart from another studio or design professional is the kind of relationships you have cultivated during your career.
27 April 2011
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Landor Associates win at the Transform Awards 2011
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for Invensys. In a ceremony at the...
15 April 2011
Empire Tested—Vintage Campaign from Nike
German design agency HORT has been commissioned by Nike to develop and design visuals for its new campaign entitled 'Empire Tested'. This is a vintage campaign revolving around the images of great sportsmen of the past that made their career...
14 April 2011
Ronald McDonald in the Center of Another Row
McDonald's are looking into giving a boot to their all-time brand symbol in the future. Ronald McDonald who's been in charge of welcoming kids in front of every restaurant for the last 48 years is about to retire...
5 April 2011
Carlsberg Brand Make-over: Respect for Heritage, Courage in the face of Future
Carlsberg, a world-renowned beer manufacturer, announced April 5 that it was ready to start brand re-positioning aimed at doubling its profits by 2015. Appearantly, global expansion is not enough for the company. As Jørgen Buhl Rasmussen, Carlsberg's CEO, has put it,...
5 April 2011
Best Retail Report by Interbrand Shows Signs of Recovery for Retail Industry
Interbrand, the leading brand consultancy and authors of the annual Best Global Brands ranking of the top 100 world’s most valuable brands, have turned their attention to the global retail sector...
31 March 2011
Rebranding Private Equity
The most forward-looking firms are also taking part in reputation research and are — finally — paying attention to their brands. What should firms that are considering a re-branding be thinking about?
30 March 2011
Nokia Presents a New Typeface: Nokia Pure
In order to keep up with fast-changing design trends and expectations of the technological era, Nokia has rolled out a new typeface it will be using in all of its future models and in digital environment.The newly-created typeface is entitled Nokia Pure and is said...
30 March 2011
Trend: Turn-Back to Tune-In
People are looking for more ways to enjoy life again, simply. Families are finding the importance of sitting down to dinner (this time without cell-phones and remote controls), people are searching for vacation getaways where there is limited phone reception and internet, people have a renewed interest in knowing the past. Brands are taking note and tapping into this emotional desire to reconnect.
29 March 2011
Coley Porter Bell Gives Brand Overhaul to Global Giant DSM
UK brand design agency Coley Porter Bell has rebranded Dutch multinational DSM, providing it with a new corporate identity and positioning, including a new visual language, new logo, new brand architecture and a...
22 March 2011
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