The kinetic technology was developed by one of the grant recipients of the UK Shell LiveWIRE programme in 2011, Laurence Kemball-Cook, who later became the founder and CEO of the technology company Pavegen.
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”.
The Brazilian cookware brand Tramontina is promoting its BBQ set with a totally great project, “Biblia Definitiva Do Churrasco” (The Bible of Barbeque).
Nivea, a cosmetics brand with a social good twist, has launched a wearable print ad that is supposed to help parents track their children’s activity on the beach.
Coca-Cola adds an interactive, fizzy twist to World Cup 2014’s promotional campaign with the launch of 18 mini bottles.
Adidas celebrates the launch of its World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns.
Leveraging the popularity of social TV trend, subscription-TV operator SKY has launched a new service in Brazil, enabling its SKY HD subscribers to shape their viewer experience using Twitter. #SKYREC allows users to start the recording of shows and programs on the decoder with a simple re-tweet.
Domino’s Pizza has built its latest promotional activation in Brazil on this undisputable film-watching truth, transforming some DVDs at select rental venues into… steaming pizzas.