Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.

Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.

Panasonic Corporation is showcasing its energy solutions for achieving comfortable and sustainable lifestyles at the Japan Pavilion, which opened on June 13 in the Athletes Park, situated adjacent to Rio Centro, in Rio de Janeiro, Brazil, the main venue of the United Nations Conference on Sustainable Development, or Rio+20. Panasonic’s exhibition is part of Japan’s joint public- and private-sector initiative that aims to demonstrate to the world the Asian country’s potentials and contribution towards sustainable development, which is one of the main themes of the Rio+20 conference to be held from June 20 to 22. The Japan Pavilion will open through June 24.

Just like people, body parts can be underestimated and remain in the shade, while all the glory and respect go to others. Unilever’s Rexona Efficient brand, which sells deodorant for feet, is rolling out a new promotion to put feet, ‘unsung heroes,’ into the spotlight. These body parts literally live under pressure and serve us all day long, but when it comes to rewarding, other body parts—hands, face, head—take it all. Whether you are a stylish woman, who wears high heels all day long, a soldier in the trenches, a ballet dancer, a marathon runner or a busy mom, your feet work hard but don’t win the glory, which is totally unjust.

The illy sustainArt Award, of illycaffè, has come to Brazil. As proof of the importance of the Brazilian market for the company, the name of the country will be a part of the award title. The Brazilian version will be held during the eighth edition of SP Arte—which takes place between May 10 and 13, in the Pavilhão da Bienal de São Paulo. The project is part of one of the major initiatives of the company in its intimate relationship with the arts.

Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a project dubbed Happiness Refill to offer the youth of Rio de Janeiro an extra refill for online surfing on their mobile phone (since over 80% of the target audience use a prepaid phone and can’t afford a big data plan, this solution is what the young consumers are sure to appreciate). Starting March 22, to get the mobile device ‘refilled’ with 20 megabytes from Coke, one just have to find an open-air concept store on Copacabana beach with the special red Coca-Cola dispenser, and then hold the mobile phone up to it—that’s all.

PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.

YouTube offers its global audience a unique opportunity to see the large-scale events live even if they can’t be there in person. Last year, the video-sharing website invited people from all over the globe to see the royal wedding ceremony straight from Westminster Abbey and watch the ritual of the Hajj on November 5 in Mecca to name but a few. The service is going to bring every major occasion online for those who can’t be there. Now, YouTube is streaming fashion shows live from the runaway of Mercedes-Benz Fashion Week (February 9-16), and is going to make this winter hot by showing its audience what will be going on at Brazil’s Carnival from February 16 to 21.