
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011

Mixology and bartending are art just like painting or...
15 November 2011

Brown-Forman, a diversified producer of fine quality wine and spirits, unveiled today the new bottle design for its Finlandia Vodka brand. Webb Blevins, global design director for Brown-Forman led the design vision for Finlandia and joined with
23 June 2011

The Jack Daniel Distillery has made some minor refinements to the familiar Jack Daniel's Old No. 7 bottle to accentuate its square shoulders and also to simplify the front and side labels.Despite the visual updates, the whiskey inside remains unchanged. The bottle...
17 May 2011

Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary...
17 February 2011

Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its
1 December 2010

Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in...
28 September 2010

In honor of the 40th anniversaries of both Earth Day and Finlandia Vodka, Finlandia is releasing limited edition charity water bottles featuring designs by Klaus Haapaniemi, a world-renowned Finnish graphic artist...
23 April 2010

Jack Daniel’s Tennessee Whiskey announces its new line of ready-to-drink cocktails in Canada. Available beginning in April in select areas, these refreshing beverages will be offered in three varieties: Jack & Cola, Jack & Lemonade and Jack & Iced...
21 April 2010

Just in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel's suitable for a wide variety of occasions....
14 April 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

