
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011

Mixology and bartending are art just like painting or...
15 November 2011

Brown-Forman, a diversified producer of fine quality wine and spirits, unveiled today the new bottle design for its Finlandia Vodka brand. Webb Blevins, global design director for Brown-Forman led the design vision for Finlandia and joined with
23 June 2011

The Jack Daniel Distillery has made some minor refinements to the familiar Jack Daniel's Old No. 7 bottle to accentuate its square shoulders and also to simplify the front and side labels. Despite the visual updates, the whiskey inside remains unchanged. The bottle...
17 May 2011

Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary...
17 February 2011

Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its
1 December 2010

Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in...
28 September 2010

In honor of the 40th anniversaries of both Earth Day and Finlandia Vodka, Finlandia is releasing limited edition charity water bottles featuring designs by Klaus Haapaniemi, a world-renowned Finnish graphic artist...
23 April 2010

Jack Daniel’s Tennessee Whiskey announces its new line of ready-to-drink cocktails in Canada. Available beginning in April in select areas, these refreshing beverages will be offered in three varieties: Jack & Cola, Jack & Lemonade and Jack & Iced...
21 April 2010

Just in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel's suitable for a wide variety of occasions....
14 April 2010
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

