Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “'Budweiser Made for Music.”
The beer brand is rolling out its 2014 FIFA World Cup Brazil promotional campaign that includes the release of a special gold bottle and a creative effort, Rise As One.
Following in the footsteps of Coke Zero's Sweater Generator fun-packed contest, Budweiser has introduced its own sweater-themed promotion in line with the holiday knitwear wear season.
As censorship of tobacco branding becomes increasingly strict, it raises the question whether alcohol is next on the hit list? Many emerging markets are already restricted in the way they advertise alcohol, and this looks set to continue.
Buddy Cups enable anyone to befriend a person on Facebook by just clinking the cups together with him or her at the party.
The new shape echoes Budwiser's bow tie logo that first appeared in a national ad campaign in 1956.
The initiative supports the launch of the TV advert, which will tell the story of the 2012/13 FA Cup season from a fan's perspective.
Budweiser in partnership with The Football Association in England is set to invest in British grassroots football across the country—the brand is going to give away £1m in grants as part of the “Budweiser Club Futures” initiative over the next two seasons.