Following in the footsteps of Coke Zero’s Sweater Generator fun-packed contest, Budweiser has introduced its own sweater-themed promotion in line with the holiday knitwear season. The beer brand fosters a little revolution in sweaters production, making grannies step aside and give way to contemporary installations, powered with social media. Budweiser’s Twitter-powered knitting machine, Knitbot, creates sweaters fueled with tweeted commitments to not drink&drive.

Budweiser Brazil has introduced a whole new approach to friending people on Facebook. The beer brand is now testing special glasses, “The Buddy Cups,” which enable anyone to befriend a person by just clinking the cups together with him or her at a party. Thanks to a microchip that is embedded in the bottom of the glass, drinkers can make friends on Facebook instantly, when toasting.

Going against a basic principle of product design “form follows function”, the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. Starting May 6, the company will be rolling out nationwide a new format of cansa bow tie-shaped aluminum can that echoes Budwiser’s bow tie logo. The new product does not substitute traditional cans and will be available in an 8-pack in the US only.