
Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients...
26 September 2011

Brands do now need to have a presence in growing markets but, balanced against this, is the need to weigh up the negative and positive consumer response to a luxury brand’s source and place of origin.
5 July 2011
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The Fast Company magazine presents its new rating of the 50 most innovative companies in the world. In mid-February, they published the 2011 list, giving short descriptions to their picks. Apple scoops first place, pushing the digital giants...
22 February 2011

Emma Watson, who starred as Germiona in the "Harry Potter" franchise, appeared in the Spring 2010 prints of the iconic Burberry brand. The images, featuring the young and hugely popular girl, were made by photographer Mario Testino. The actress was...
7 January 2010
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A young provocative American singer Lady Gaga (born Stefani Germanotta) has made a new video for her new "Bad Romance" hit with placement of no less than 10 products. The fame monster does love incorporating brands in her spots, but this time she has really surpassed...
18 December 2009
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Emma Watson, 19 years-old actres, who plays Hermione Granger in the Harry Potter films, features in the Autumn/Winter campaign for british fashion label Burberry.Burberry creative director Christopher Bailey said of the...
11 June 2009

It is probably the most famous check pattern in the world. It is found on cashmere scarves, perfume bottles, handbags, pleated skirts, and even on the inside of polo shirt collars. Burberry has cult status – at least it has since 2001 when creative director Christopher Bailey revived...
11 November 2008
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
