
Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients...
26 September 2011

Brands do now need to have a presence in growing markets but, balanced against this, is the need to weigh up the negative and positive consumer response to a luxury brand’s source and place of origin.
5 July 2011
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The Fast Company magazine presents its new rating of the 50 most innovative companies in the world. In mid-February, they published the 2011 list, giving short descriptions to their picks. Apple scoops first place, pushing the digital giants...
22 February 2011

Emma Watson, who starred as Germiona in the "Harry Potter" franchise, appeared in the Spring 2010 prints of the iconic Burberry brand. The images, featuring the young and hugely popular girl, were made by photographer Mario Testino. The actress was...
7 January 2010
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A young provocative American singer Lady Gaga (born Stefani Germanotta) has made a new video for her new "Bad Romance" hit with placement of no less than 10 products. The fame monster does love incorporating brands in her spots, but this time she has really surpassed...
18 December 2009
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Emma Watson, 19 years-old actres, who plays Hermione Granger in the Harry Potter films, features in the Autumn/Winter campaign for british fashion label Burberry. Burberry creative director Christopher Bailey said of the...
11 June 2009

It is probably the most famous check pattern in the world. It is found on cashmere scarves, perfume bottles, handbags, pleated skirts, and even on the inside of polo shirt collars. Burberry has cult status – at least it has since 2001 when creative director Christopher Bailey revived...
11 November 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

