Due to its “lighter” character that delivers more joy than guilty, the new crinkle-cut product was named “Satisfries.”
Burger King is making an unexpected step to attract consumers these Olympics weeks, aiming to battle with its major rival, McDonald’s, the official sponsor of the London 2012 Games...
Burger King has announced a big revamp of its menu...
Burger King, one the world-largest burger chains, which has been losing market share and profits for the last years, is getting dramatic makeover to bring its customers back and not look like a throwback to the 1990s. Upcoming innovations include: new menu, look, sales materials and restaurants themselves.
Burger King Corp. announced at the end of last year it planned to overhaul its 12,000 restaurants worldwide in order to bring an updated experience to its customers and boost sales. According to Boston.com, "the new interiors include rotating red flame chandeliers, brilliant TV-screen menus, and industrial-inspired corrugated metal and brick walls".
Burger King Corp. finished its Next Best MoveSM five-month, 41-city national tour, which provided non-professional athletes across the country with the opportunity to showcase their skills on the basketball court and highlight the impact they are making in their cities through community service.
Burger King will launch a new campaign for children giving away a video game toy with each Kiddie Meal. The fast food chain, in cooperation with Microsoft, will offer the item that can be scanned into the Xbox Kinect game, Kinectimals, making it part of the action.
Burger King Corporation catapults customers into the thrilling world of “Iron Man 2,” opening in theaters everywhere May 7, with an action-packed national promotion featuring the WHIPLASH WHOPPER® sandwich.