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Sustainable Brands Conference 2012
  • burn Presents the ‘Nothing But the Beat’ film about David Guetta

    burn Presents the ‘Nothing But the Beat’ film about David Guetta

    Coca-Cola’s burn presented the documentary about its global marketing partner, DJ David Guetta titled ‘Nothing But the Beat’. A full-length film chronicles David Guetta's life, career and his rise from underground house DJ to global superstar. 

    20 September 2011

  • Burn Ignites Global Partnership with DJ David Guetta

    Burn Ignites Global Partnership with DJ David Guetta

    burn announced a global marketing partnership with Grammy Award-winning artist, producer and DJ, David Guetta. The drink, now available in more than 80 countries, chose to align with Guetta, who represents a movement that embodies ambition, self-expression, tireless...

    1 April 2011

  • Coca-Cola’s Burn Sets Urban Areas 'on Fire'

    Coca-Cola’s Burn Sets Urban Areas 'on Fire'

    Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn...

    23 July 2010

  • Coca-Cola Spain Launches Burn with Juice

    Coca-Cola Spain Launches Burn with Juice

    Coca-Cola Spain introduces Burn with Juice (Burn con Zumo), which is the first energy juice product of the company on the European market. The energy drink market in the country has 30 million liters of drinks every year. The...

    11 November 2009

    1 comment
  • BURN Energy Drink is putted for sale

    BURN Energy Drink is putted for sale

    After seven years on the market, the manufacturer of BURN Energy Drink is putting the brand up for sale. "We've beaten every odd for a small, independent energy drink by lasting seven years," said founder Tyler Benedict, "but it's time...

    16 January 2009

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

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Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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