
Coca-Cola’s burn presented the documentary about its global marketing partner, DJ David Guetta titled ‘Nothing But the Beat’. A full-length film chronicles David Guetta's life, career and his rise from underground house DJ to global superstar.
20 September 2011

burn announced a global marketing partnership with Grammy Award-winning artist, producer and DJ, David Guetta. The drink, now available in more than 80 countries, chose to align with Guetta, who represents a movement that embodies ambition, self-expression, tireless...
1 April 2011

Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn...
23 July 2010

Coca-Cola Spain introduces Burn with Juice (Burn con Zumo), which is the first energy juice product of the company on the European market. The energy drink market in the country has 30 million liters of drinks every year.The...
11 November 2009
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After seven years on the market, the manufacturer of BURN Energy Drink is putting the brand up for sale."We've beaten every odd for a small, independent energy drink by lasting seven years," said founder Tyler Benedict, "but it's time...
16 January 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
