The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK.
The brand has collaborated with Hirsch&Mann to create a pair of trench coats, Joy Jackets, that get illuminated as a person wearing them tastes Cadbury.
Cadbury is launching a “bubble-inspired” campaign “The Frothybeast” to promote its new product, Wispa Hot Chocolate, across the UK. The push by Fallon London is fronted by the brand’s new fictional spokesperson, an Italian hunk with a foamy chocolate hair and beard style, who “epitomises the playful and fun nature” of the new product.
As Valentine's Day and Mother's Day are ahead of us, Cadbury is offering the new chocolate gift range ‘Say it with Cadbury’ in heart or flower shaped boxes of two sizes. The brand strategy, naming, tone of voice, visual identity and package design for the brand have been created by Pearlfisher.
Yesterday, 25th of September, Cadbury organised an on-air premier of its new flavour Mint Bubbly Chocolate on Google+, during which nine brand's Google+ fans were exclusively tasting a new product.
Cadbury has rolled out a new social media campaign for its Wispa chocolate bar brand messaging consumers with the idea of ‘Time Well Mis-spent’.
Cadbury has entered the second phase of the Cadbury Boosted Inspiration Series campaign, which runs in partnership with MTV Australia. This stage includes a three-part documentary series entitled 'Meme Myself and I.'