Cadbury’s Cows Start Tap-Dancing for Australia
Cadbury invites cows to dance. The globally known confectionary manufacturer has created an ad featuring black-and-white cows performing on the stage...
5 May 2010
Cadbury Will Launch Mini-Olympics Movement
Cadbury is going to arrange a series of sport events ahead of Olympic Games 2012 in London. The confectionery manufacturer will hire 2000 ambassadors to bring its mini-games Cadbury Spots V Stripes on...
3 May 2010
Under Cover Milka Cows
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves...
21 April 2010
Cadbury Dairy Milk Chocolate Charmer Mixes Science and Magic
Cadbury's Dairy Milk adds another viral video to its advertising portfolio. The funny spots featuring gorilla playing drums...
12 April 2010
Sing ‘Big Swap’ with Cadbury
In 2009 Cadbury Milk was set to become Fairtrade certified, and now all the products from the line are market with a special symbol. To raise awareness of fair trade, the company has released a free album called "Big Swap" featuring an exclusive track from the pop star Paolo...
22 February 2010
Picnic Eating Video Challenge: It’s No Picnic
The Cadbury's Picnic Bar has launched a sweet challenge "It’s No Picnic" for people who love to eat fast. The brand hasn't been in the promotional field for six years and now, with the help of the
11 February 2010
Designers Need To Come To Their Senses
By Pete Hollingsworth, Managing Creative Director at FutureBrandIn these days of saturated markets, how can brands increase their market share and create greater brand loyalty? Appealing to multi senses and moving packaging from a 2 dimensional proposition to a 5D multi sensorial one...
10 February 2010
1 commentCadbury Searches For Innovative Ideas
Cadbury, the confectionery producer is encouraging its fans to share the bright thoughts in order to make the sweet products better and yet more desirable. The new ideas are to be sent to the “
21 January 2010
Cadbury Re-Starts Online Creme Egg Season
The winter holidays are over and it is time to get prepared for the spring ones. Cadbury is reviving the "Creme Egg season" digital campaign, which was elaborated by the CMW and PHD agencies and will last up to April 4, 2010.
11 January 2010
Irene Rosenfeld, Kraft Foods, CEO – on benefits of Kraft's merger with Cadbury
“Kraft Foods today only has one factory in the UK — that’s our Banbury facility. As we look at the profile of the combined company we are going to need more manufacturing capability within the UK. It’s for that reason that I feel strongly that the UK will be a net beneficiary within...
1 January 2010
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