Cadbury reports increase in sales generated by Wispa
Despite the recession, Cadbury UK reports 12% sales growth in the first half of 2009. Aimimg to reduce costs, the consumers stay at home most time treating themselves with chocolate bars and sweets.
30 July 2009
Cadbury started production of Fairtrade-certified chocolate
Cadbury Dairy Milk launched its new Fairtrade-certified chocolate bars yesterday, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation.The independent FAIRTRADE Mark appears prominently on the new packaging, and will bring...
23 July 2009
Cadbury opened the Advertising Avenue
Cadbury brand has created a special attraction for the visitors of Bournville model village in Birminham - the Advertising Avenue paved with chocolate populated with different characters from the past ad campaigns.Among them there is a...
21 July 2009
Cadbury returns Wispa Gold with the help of Facebook
Cadbury has once again fallen back upon Facebook's help with the relaunch of Wispa Gold in the UK.The company invited three most active Facebook users (Cara Stripp, Tony Halson and...
7 July 2009
Cadbury's pink bow is this season's must-have
To celebrate the return of the Caramel Bunny, Cadbury Dairy Milk has teamed up with renowned fashion accessory designer, Jo Blake, to create a limited edition run of pink bows that will hit shop shelves this summer.
2 July 2009
Cadbury revampes chocolate bars with new 'retro' packaging
Cadbury UK has relaunched the Curly Wurly, Fudge, Chomp and Freddo chocolate bars with new 'retro looking' packaging designs by Slice Design.OLD PACKAGING DESIGN
29 June 2009
2 commentsWispa bar helps Cadbury’s gain market share
When Cadbury relaunched Wispa late last year – five years after it was discontinued – it instantly became the most popular chocolate bar in Britain. Analysts say the chocolate bar helped the candy and gum maker gain market share in the UK in the second quarter of this...
25 June 2009
Trident gives a little anti-recession joy
Cadbury's Trident gum offers recession-addled consumers some new chewing experience. As the economy forces consumers to downshift their materialism a bit, a TV and online push for the brand, launching this month, focuses on small moments of happiness delivered by the...
16 June 2009
Cadbury's campaign tasks users to track down the 'Goo'
Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg Twisted bar using a mash-up of Google Maps and Twitter.For initial activity, CMW plans to send Twisted bar fans, those who talk about the brand online, a branded security strongbox.
19 May 2009
Wispa makes its dessert debut in a Cadbury twin-pot
Muller UK is opening up a whole new chapter in development of Cadbury's hugely successful Wispa brand which has taken the market by storm since it was re-launched in October 2007.From this month, lovers of the retro-chocolate bar will also be able to find...
18 May 2009
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