Cadbury and Fallon promote the limited edition scarf by Giles Deacon
Cadbury in collaboration with London-based ad agency Fallon are launching in retail a new limited edition scarf, designed by fashion designer Giles Deacon. This is the second high fashion item by the fashion label, created after the dress, worn by iconic...
30 October 2009
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Cadbury Dairy Milk redesigned by Pearlfisher
Pearlfisher has created the new identity and redesigned the packaging for Cadbury Dairy Milk, the no. 1 market-leading brand within Cadbury worldwide with global sales of ?1.3bn, as part of a global re-launch...
28 October 2009
Cadbury reports strong results in the third quarter
The British confectionery and gum company Cadbury reported a 7% revenue growth in the third quarter of 2009. This strong performance is a problem for Kraft Foods which is trying to purchase Cadbury.
22 October 2009
Package design for Green & Black’s by Pearlfisher
Pearlfisher has designed a new packaging for the British confectionery company Green & Black’s (owned by Cadbury). The brand hopes that this redesign will help to raise Christmas...
21 October 2009
Cadbury to extend the souvenir gift box collection
In October the British company Cadbury extends its Luxury Selection Truffles Souvenir Gift Box line. This collection already includes London and Singapore themes and new additions will feature Dubai, America and Canada-themed boxes with 16 Belgium truffles inside....
19 October 2009
Cadbury launches more chewing gums into the American travel retail market
Cadbury - the British confectionery company - launched a variety of new chewing gum products into the American travel retail market last month. These additions include more flavours for Trident, Dentyne, Stride and Bubblicious brands....
13 October 2009
Kraft Foods will continue the negotiations with Cadbury
As Reuters reports, Kraft Foods plans to continue the negotiations with Cadbury regarding possible acquisition and may offer a new bid. According to Kraft's CEO, Irene Rosenfeld, the company "would continue to assess the opportunity and...
16 September 2009
Cadbury will prove its premium positioning at Cannes
Despite the economic recession and the talks about the company's upcoming sale, the leading UK chocolate manufacturer Cadbury will show its premium existing and new ranges at 2009 TFWA World Exhibition in October at the...
14 September 2009
Cadbury brands could be sold out apart
According to internal Cadbury's source, the company will be sold undoubtedly. Altough the firm rejected Kraft’s $16,7bn (GBP 10.2bn) offer made earlier this week, there is a forecast that it could be bought apart by...
10 September 2009
Cadbury rejects $16.7bn Kraft offer
One of the leading international food corporations Kraft Food has approached Cadbury with an offer to buy the company for $16.7bn (GBP 10.2bn). Although Cadbury management reviewed and rejected the offer.
8 September 2009
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