Tomorrow’s Consumers of Global Brands Live in Asian Regions
At all times and under any circumstances, people will buy products while the world exists (we don’t talk about utopian societies, of course)...
12 July 2011
Campbell Soup Company Exiting Russian Market
On June 28, Campbell Soup Co. claimed the company is exiting Russia just four years after setting on the local market.
29 June 2011
CoreBrand Presents 2010 Top 100 Brand Power Ranking
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are:...
26 April 2011
Campbell Soup to Reduce Childhood Obesity and Hunger by 50% in the City of Camden, the Company's Home
Campbell Soup Company unveiled a plan to reduce childhood obesity and hunger in Camden, NJ, where Campbell has been headquartered since 1869. The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger in Camden’s 23,000 children...
18 February 2011
Cambell's Soup Is Back in the UK: New Package, New Recipe
London-based Path design agency unveiled a new package for the iconic Campbell’s Soup, which is to be relaunched across the UK later in January 2011 after 5 year's absence. The...
24 January 2011
Campbell Soup Company Mobilizes Moms to Support Commitment to Heart Health
Campbell Soup Company is teaming up with the American Heart Association’s Go Red For Women movement for the fifth consecutive year of its signature ‘AdDress Your Heart’ campaign. The aim is to help mobilize all women—especially...
6 January 2011
Campbell’s Gets Dads off the Couch and on the Field
Campbell Soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle for eating right and being active. To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’s...
21 September 2010
Campbell Launches “It's Amazing What Soup Can Do” Ad Campaign to Promote the Brand's Range
Campbell Soup has launched its first-ever umbrella advertising campaign to support all of its U.S. soup brands. Touting "It's Amazing What Soup Can Do," the new campaign will support Campbell's condensed soup, as well as soups sold in microwaveable bowls and cups under these...
8 September 2010
Campbell Soup Company Launches "Soup Scan Sweepstakes" Using New Stickybits App
Campbell Soup launched Campbell's Soup Scan Sweepstakes, the first sweepstakes to use the Stickybits mobile application, to provide a fun and interactive way to build awareness of the brand's redesigned label, enhanced shopper experience and great tasting soup...
23 August 2010
Campbell’s Shares Soup Site with Russia
Campbell’s launched their very first Russian network website last week dedicated to soup. The site, www.mysoup.ru, contains everything a viewer would want to know about the tasty subject.The food giant has...
21 June 2010
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