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Sustainable Brands Conference 2012
  • Campbell’s Shares Soup Site with Russia

    Campbell’s Shares Soup Site with Russia

    Campbell’s launched their very first Russian network website last week dedicated to soup. The site, www.mysoup.ru, contains everything a viewer would want to know about the tasty subject. The food giant has...

    21 June 2010

  • Campbell’s® SOUPzavod: Creative Factory Comes to Russia

    Campbell’s® SOUPzavod: Creative Factory Comes to Russia

    Creative people at Campbell's Russia have recently come up with a great idea to establish the branded Star Factory, entitled SOUPzavod, in order to select the best creative minds -- artists, visual and graphic designers -- nationally. This non-commercial project is...

    21 May 2010

    2 comments
  • Campbell is second in the 2009 CSR list by Reputation Institute

    Campbell is second in the 2009 CSR list by Reputation Institute

    The Campbell Soup Company got 83.33 of 100 points and took the second place behind Johnson & Johnson in the 2009 Corporate Social Responsibility list by the Reputation Institute and the

    23 October 2009

  • Campbell Soup launches new 'vegetable count' ad campaign for V8

    Campbell Soup launches new 'vegetable count' ad campaign for V8

    The manufacturer of V8 natural juices, Campbell Soup Company, in partnership with Produce for Better Health Foundation (PBH) conmtinues to encourage consumers to eat vegetables or 'drink' then in form of V8 juices as a healthy alternative. As...

    7 October 2009

  • Heart-healthy soups from Campbell

    Heart-healthy soups from Campbell

    Campbell Soup, the world's leading manufacturer of foods and simple meals, has launched new heart-healthy soups Healthy Request® which meet the American Heart Association’s healthy food criteria. The sodium in the soups is reduced to 410 mg per...

    25 September 2009

  • Campbell's adds 12 new varieties to Select Harvest soups range

    Campbell's adds 12 new varieties to Select Harvest soups range

    Campbell Soup Company has introduced the new addition to its most successful soup launchs in years - Campbell's Select Harvest® soups.

    22 September 2009

  • Campbell Soup Company in search of Red Dress Designs

    Campbell Soup Company in search of Red Dress Designs

    For the forth time Campbell Soup Company in collaboration with American Heart Association is launching the heart-health campaign "AdDress Your Heart" in order to raise awareness and funds Go Red For Women movement with the hepl of iconic red...

    16 September 2009

  • Campbell employees built playground of recycled materials

    Campbell employees built playground of recycled materials

    Campbell Soup Company continued its commitment to sustainability and corporate social responsibility by officially opening a new playground composed of recycled materials at Gloucester County's historic Soupy Island Park in Thorofare, N.J.

    22 July 2009

    1 comment
  • Campbell unveiled plans on Russian and Chinese markets

    Campbell unveiled plans on Russian and Chinese markets

    The world's food manufacturer Campbell Soup Company held the meeting of investors on 15 July at North Carolina plant, where the company management announced the plans to focus on emerging market in the nearest future (2010-2011) - Russia and China. The company also strives for...

    17 July 2009

  • Campbell Soup Company is looking for innovative ideas

    Campbell Soup Company is looking for innovative ideas

    Campbell Soup Company is inviting scientists, entrepreneurs and inventors to submit their ideas via a new Web site called “Campbell’s Ideas for Innovation.” The site, which can be accessed at www.campbellideas.com, has been established to provide an easy way...

    6 July 2009

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Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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