
Creative people at Campbell's Russia have recently come up with a great idea to establish the branded Star Factory, entitled SOUPzavod, in order to select the best creative minds -- artists, visual and graphic designers -- nationally.This non-commercial project is...
21 May 2010
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The Campbell Soup Company got 83.33 of 100 points and took the second place behind Johnson & Johnson in the 2009 Corporate Social Responsibility list by the Reputation Institute and the
23 October 2009

The manufacturer of V8 natural juices, Campbell Soup Company, in partnership with Produce for Better Health Foundation (PBH) conmtinues to encourage consumers to eat vegetables or 'drink' then in form of V8 juices as a healthy alternative.As...
7 October 2009

Campbell Soup, the world's leading manufacturer of foods and simple meals, has launched new heart-healthy soups Healthy Request® which meet the American Heart Association’s healthy food criteria.The sodium in the soups is reduced to 410 mg per...
25 September 2009

Campbell Soup Company has introduced the new addition to its most successful soup launchs in years - Campbell's Select Harvest® soups.
22 September 2009

For the forth time Campbell Soup Company in collaboration with American Heart Association is launching the heart-health campaign "AdDress Your Heart" in order to raise awareness and funds Go Red For Women movement with the hepl of iconic red...
16 September 2009

Campbell Soup Company continued its commitment to sustainability and corporate social responsibility by officially opening a new playground composed of recycled materials at Gloucester County's historic Soupy Island Park in Thorofare, N.J.
22 July 2009
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The world's food manufacturer Campbell Soup Company held the meeting of investors on 15 July at North Carolina plant, where the company management announced the plans to focus on emerging market in the nearest future (2010-2011) - Russia and China.The company also strives for...
17 July 2009

Campbell Soup Company is inviting scientists, entrepreneurs and inventors to submit their ideas via a new Web site called “Campbell’s Ideas for Innovation.”The site, which can be accessed at www.campbellideas.com, has been established to provide an easy way...
6 July 2009

Andy Warhol's iconic can of Campbell's Tomato Soup found its 'second life' in... vintage figural AM transistor. This exciting piece is found and sod at Find Great Stuff just for $12 (+ $7 shipping). It...
27 May 2009
1 commentThe brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

