Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable "Green Fiber Bottle," announced earlier in January 2015 at World Economic Forum in Davos.
In time for Father's Day, the Danish beer company's R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.
Brand design and innovation company Seymourpowell has unveiled results of its recent collaboration with the Carlsberg Group to create a bottle and brand identity for the global launch of Seth & Riley’s Garage Hard Lemon Drink.
The shocking ads trend seems to be on the rise now. Following Nivea with its latest “terrorist” prank in the airport and Heineken with its “worst job interview,” Carlsberg has put some people to a tough, stressful test, too. The beer brand asked a group of young men to call their best friends in the middle of the night, between 1:00 and 5:00 AM, asking them to get out of bed and bring 300 euros to pay a card debt. Of course, only faithful friends could do such a favor.
Following a successful relaunch of Somersby cider with a new stunning design in Denmark and Norway in May this year, Carlsberg UK brings an apple-flavoured light alcohol brand to the UK market.
Since the world premiere in 2008, Somersby has become increasingly popular among young urban adults all over Europe. The brand quickly found its niche as a casual drink with a refreshing taste.
What can be better than a can of cool Tuborg beer in summer? A can of Tuborg, which is designed by you. Just like many brands today, Tuborg has turned to its Facebook community to develop a new design for a limited edition can, which will be used in the brand’s summer promotions as part of its festival sponsorship.
In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, ‘Fortune flows with Carlsberg.’