Carlsberg, one of the biggest global beer companies with 500 brands in 150 markets around the globe, is going to shrink its portfolio by four brands in Germany and pay more attention to the northern part of the country. The German list of 27 names will be shortened by removing Feldschloesschen, Grenzquell, Lüneburger and Moravia out of it.

Carlsberg is going to treat UK women with is newly-launched product called Eve. It is a light alcohol drink with only 3.1% abv with only 123 calories in each 250ml bottle. It is produced in two flavours, the usual one and the fruit one.

On November 9 Denmark celebrates the anniversary of Carlsberg Elephant beer, a well-known product of the Carlsberg Family line. The beer was launched on the county’s market in 1959 and this means that in a few days the beer in a bottle featuring The Elephant label will be 50 years old.