latest in CARTILS

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  Weekly Design and Branding News Roundup: San Pellegrino, Hozelock, Winsor & Newton and More

  Agency News  May 17, 2013

  The brief recap below features top 10 branding and design projects of this week.

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  CARTILS Redesigns the Alita Sparkling Wine Range in Lithuania

  News  Dec 21, 2012

  The agency's task was to create for the 30-year-old establish brand a new label design appealing to both modern younger audience and the current consumers.

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  Interview with Gaston van de Laar, Group Director Client Services at CARTILS

  Interview  Dec 17, 2012

  We've talked with Gaston about his work experience with CARTILS, about collaboration with Grolsch, Baltika and trends which shape the beer branding today.

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  New De Kuyper Exotique Liqueurs Designed by CARTILS

  News  Oct 3, 2012

  The range of Royal De Kuyper liqueurs has been extended with four new ‘exotique’ flavours. The launch of the new additions—Lapsang Souchong tea, Elderflower, Lemongrass and Spicy Chilli—follows the successful release of the De Kuyper Ginger flavour.

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  CARTILS Designs Packaging for Pernod Ricard's 100 Pipers 12 YO Whisky

  Design  Aug 30, 2012

  This collaboration follows a successful redesign of other company's brands --Blenders Pride, Blenders Pride Reserve Collection and Royal Stag Barrel Select.

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  Type Terror: The Increasing Trend of Fonts in Packaging Design

  Opinion  Aug 29, 2012

  Type Terror trend is purely a different and trendier execution of generic branding. Brands without a story might find this approach to be helpful in order to gain relevance. However, in the long run this does not bring the crucial uniqueness that establishes a real brand.

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  Limited Edition Designs: the Rule of Trinity

  Opinion  Jun 28, 2012

  Only three aspects are essential in driving a successful limited edition: brand recognition, brand story, and brand inspiration. At CARTILS, we call this the Limited Edition Trinity® that, when well balanced and executed, should bring great and inspiring design to the brand.

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  Starbev Releases New Bottle Design for Staropramen

  News  Jun 19, 2012

  The new bottle shape and label adaptation, created by CARTILS, enhances the premium and modern positioning of the Staropramen brand, owned by the Starbev group, which has recently been acquired by MolsonCoors.