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The brief recap below features top 10 branding and design projects of this week.
The agency's task was to create for the 30-year-old establish brand a new label design appealing to both modern younger audience and the current consumers.
We've talked with Gaston about his work experience with CARTILS, about collaboration with Grolsch, Baltika and trends which shape the beer branding today.
The range of Royal De Kuyper liqueurs has been extended with four new ‘exotique’ flavours. The launch of the new additions—Lapsang Souchong tea, Elderflower, Lemongrass and Spicy Chilli—follows the successful release of the De Kuyper Ginger flavour.
This collaboration follows a successful redesign of other company's brands --Blenders Pride, Blenders Pride Reserve Collection and Royal Stag Barrel Select.
Type Terror trend is purely a different and trendier execution of generic branding. Brands without a story might find this approach to be helpful in order to gain relevance. However, in the long run this does not bring the crucial uniqueness that establishes a real brand.
Only three aspects are essential in driving a successful limited edition: brand recognition, brand story, and brand inspiration. At CARTILS, we call this the Limited Edition Trinity® that, when well balanced and executed, should bring great and inspiring design to the brand.
The new bottle shape and label adaptation, created by CARTILS, enhances the premium and modern positioning of the Staropramen brand, owned by the Starbev group, which has recently been acquired by MolsonCoors.